Aisling Foley Blog

B2B segmentation – differentiation is key

16 April 2024

One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into

Why employ a copywriter?

15 March 2024

It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t

How to address the B2B customer journey using marketing

16 February 2024

In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using

The B2B customer journey

8 December 2023

The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process

Recent UG graduate cycling the Irish coastline to raise funds for St Francis Hospice

10 July 2023

PRESS RELEASE: Malahide, Dublin, 11 July 2023: Joseph Foley, a 2022 University of Galway graduate, is cycling the Irish coastline to raise funds for St

How to improve your B2B sales process

20 June 2023

A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B