Marketing Strategy

Aisling Foley works with you and your team to help determine your marketing strategy.

In the first of 2 half day workshops, I learn about your existing business including objectives, target market, sales and marketing activities. I then create a marketing plan including customer value proposition, USP and recommended marketing communications activities.

In the second workshop we discuss these plans before agreeing the final plan. This takes around 7 days over two weeks.

I can then help you implement this plan and work as your marketing manager on the agreed activities.

Marketing Audit

A marketing review takes 2 days and I analyse your online and digital activity including:

Website
Newsletter
LinkedIn company page, personal page and group membership
Twitter
Google webmaster tools and analytics
Google myBusiness

"I chose Aisling for our Strategic Marketing Review because of her tech marketing experience and because she lived and worked in the UK and Ireland – our two key target markets. She was a pleasure to work with and provided guidance beyond the scope of the project."

Marc O’Dwyer, CEO, Big Red Cloud Tweet

Contact Aisling Foley

Tel: +353 (0) 87 918 2986

Email: [email protected]

Skype: aislingfoley

Testimonials

"Aisling is a great asset to Trilogy. She is very efficient and her enthusiasm is infectious. I can trust her to create great content that needs very little input from us."

"We needed high quality marketing execution to support a US market entry launch event. Aisling did a fantastic job from concept to delivery and we came away from the event with an excellent sales pipeline."

"I chose Aisling as our Enterprise Ireland Strategy Marketing Review consultant because of her extensive tech marketing experience and also because she lived and worked in both the UK and Ireland – our two key target markets. From the first workshop she was familiar with our product. She was a pleasure to work with and provided guidance beyond the scope of the project."

"Aisling was the obvious candidate to help us create and deliver our Social Media for Libraries training course because of her experience. She has been working in marketing for over 25 years and actively using social media for herself and her clients since the early days back in 2007. A lovely bonus is that we have great fun delivering the course."

"I worked with Aisling from Nov 14 to Nov 16 and she is a hard and proactive worker. I got to know her well on a professional and personal level despite me being UK based as together we represented the company at a number of successful events across Europe. She is easy to get on with and was a great asset to LeanLogistics Europe."

"Thanks a million for all the informative emails and all of your guidance yesterday in our mentoring session. It was very much appreciated."

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