Marketing Strategy



Aisling Foley works with you and your team to help determine your marketing strategy.  

In the first of 2 half day workshops, I learn about your existing business including objectives, target market, sales and marketing activities. I then create a marketing plan including customer value proposition, USP and recommended marketing communications activities.

In the second workshop we discuss these plans before agreeing the final plan. This takes around 7 days over two weeks.

I can then help you implement this plan and work as your marketing manager on the agreed activities.


Marketing Audit

A marketing review takes 2 days and I analyse your online and digital activity including:

  • Website
  • Newsletter
  • LinkedIn company page, personal page and group membership
  • Twitter
  • Google webmaster tools and analytics
  • Google myBusiness

"I chose Aisling for our Strategic Marketing Review because of her tech marketing experience and because she lived and worked in the UK and Ireland – our two key target markets. She was a pleasure to work with and provided guidance beyond the scope of the project."

Marc O’Dwyer, CEO, Big Red Cloud Tweet