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Menu
  • Home
  • About Aisling Foley
  • B2B Tech Marketing Services
    • B2B Marketing Strategy
    • Digital Marketing
    • Social Media and blogging
    • Brochures and copywriting
    • Events
    • Press and analyst relations
    • Mentoring and training
    • Marketing clinic
  • Clients
    • Testimonials
  • Blog
  • Contact

Copywriting

Aisling Foley | B2B Marketing Consultant - digital marketing

Why I love digital marketing

23 May 2019

But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply

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B2B segmentation - differentiation

How to write a company overview brochure

13 April 2018

So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go

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Irish Tech News Words to avoid

Irish Tech News guest blog: Words to avoid

5 July 2017

This article appeared on Irish Tech News on 4 July 2017. View all posts by Aisling Foley here. A previous post provided some tips on

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Irish Tech News Business Showcase

Irish Tech News guest blog: Why hiring a copywriter will help your business

6 June 2017

This article appeared as a guest blog on Irish Tech News on 5th June 2017. Why hiring a copywriter will help your business. Business Showcase

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maximise a blog post

Creating and maintaining your B2B blog

17 December 2015

You already know you need to set up a b2b blog (or populate the blog that is sitting there lonely and unused). But you keep putting

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website content

The 3 most important pieces of website content

29 October 2015

after products and services A recent survey has confirmed the most important website content for B2B companies. And it’s not videos and awards. After products

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Why tech marketing is important

The people telling the story…

8 September 2014

..make a piece of technology profitable Why good marketing (and indeed excellent copy writing) is so important in the technology industry. It’s a tech marketer’s

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Website home page

What you must include on your website home page

10 May 2014

To keep up with what’s happening in my industry, I visit a lot of B2B SME tech websites, particularly software companies. I’m sorry to say

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No swearing

Using bad language online

7 August 2013

  I read an article last week about how the Russian Government wants to ban bad language online. The heading caught my eye because it’s

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