Need help with your marketing strategy?

Do you need a part time or temporary B2B Chief Marketing Officer (CMO) to enhance your marketing strategy? Or perhaps you need help with specific marketing projects; for example to improve brand awareness or implement marketing initiatives to increase sales leads? 

Working with you and your team as a B2B marketing consultant, Aisling creates and implements your B2B marketing strategy.

B2B marketing planning

I will work with you to create and implement a B2B marketing strategy that maximises your brand's exposure and engagement

B2B marketing projects

I become your marketing team – leaving you free to concentrate on running your business

The services are flexible, cost-effective and available on a one-off or ongoing basis.

Need a quick boost to get your marketing on track? Book a 90 minute marketing clinic.

 

A helping hand for your business

Aisling Foley is a B2B tech marketing consultant who has worked with many Irish software company award winners. She has worked with 12 tech companies who were acquired, frequently continuing to work with the acquiring organisation. 
Aisling offers a number of B2B tech marketing services.

Strategy

Aisling is experienced in creating B2B marketing strategies and plans and helping you implement core strategic marketing and sales characteristics.

Copywriting

Aisling has been writing brochures, web content, newsletters, emailshots, case studies and press releases for B2B tech companies for 25+ years and can help with all your copywriting requirements.

Newsletter

Customer e-newsletters are the most read supplier communication making them absolutely critical to your B2B digital marketing strategy.

Digital

Digital marketing is the marketing of products or services using digital technologies. It includes online advertising, PR, email and websites.

PR and Analysts

Press and analyst relations is a key part of any B2B technology company’s marketing activities. It creates brand awareness and strongly supports the sales process.

Social media

B2B tech companies are successfully using X (Twitter) and LinkedIn to create brand awareness, connect with prospects and customers to create and nurture leads.

The latest from the Tech Marketing blog

You're in good company

“Aisling really helped us expand our marketing materials and increase brand awareness. She is honest, trustworthy and efficient. She learnt about our products and the manufacturing environment quickly and her content was always on message.”
Sean Cooke
Sean CookeStrategic Development Manager, Irema
"Aisling’s energy and enthusiasm were great for keeping us engaged throughout our Zoom workshops. Her knowledge of the sector was particularly useful and the consulting and mentoring she provided will help the sales and marketing team long term."
Jim Hughes
Jim HughesCEO, Innovate
"Aisling is a great asset to Trilogy. She is very efficient and her enthusiasm is infectious. I can trust her to create great content that needs very little input from us."
Edel Creely
Edel CreelyGroup MD, Trilogy Technologies (Now Arkphire)
"The thing that stood out for us was that she just got on with the job in hand. She was smart enough to pick up something new to her and run with it. She was a self-starter. We also found Aisling reliable and never afraid to make sensible suggestions."
Willie Fitzgerald
Willie FitzgeraldSimply Dynamics
"Aisling has been working with us since 2009. She directs us in our marketing activities and helped us re-launch our website and launch our email newsletter. She also writes and circulates our press releases and anything else that comes up! While extremely diligent and professional at all times, Aisling's friendly attitude and enthusiastic approach to work means she is a pleasure to deal with. We really would have been lost without her help and support over the last few years."
Frank O'Connor
Frank O'ConnorCEO, Airtel ATN
"I chose Aisling as our Enterprise Ireland Strategy Marketing Review consultant because of her extensive tech marketing experience and also because she lived and worked in both the UK and Ireland – our two key target markets. From the first workshop she was familiar with our product. She was a pleasure to work with and provided guidance beyond the scope of the project."
Marc O’Dwyer
Marc O’DwyerCEO, Big Red Cloud
"I worked with Aisling from Nov 14 to Nov 16 and she is a hard and proactive worker. I got to know her well on a professional and personal level despite me being UK based as together we represented the company at a number of successful events across Europe. She is easy to get on with and was a great asset to LeanLogistics Europe."
Ian Broadhurst
Ian BroadhurstGeneral Manager, EMEA, LeanLogistics
"Thanks a million for all the informative emails and all of your guidance yesterday in our mentoring session. It was very much appreciated."
Patrick Ward, Co-founder
Patrick Ward, Co-founderExamRevision.ie
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Aisling is the only B2B marketing consultant in Ireland specialising in software who has lived, worked and marketed to Ireland, UK, USA and EMEA.