Aisling Foley Blog

Event planning tips

Event planning tips

4 July 2022

Event planning, as I’m sure you know, is time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements

b2b marketing

What is the difference between B2C and B2B marketing?

22 June 2022

Marketing is marketing, right? And yes, it is to a certain extent. The planning, strategy CVP and USP processes are the same. The fact that you should

what is a CVP

What is a CVP and why do you need one?

24 May 2022

Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to

Copywriting and English essays

Copywriting and English essays

26 April 2022

With all of my clients, writing, particularly copywriting, is involved. From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies,

6 Irish technology awards you may wish to enter (and 22 business)

13 April 2022

Last updated 13 April 2022. All companies want to win awards. They provide prestige and are great for your brand. They are also great for

USP

What is a USP and why do you need one?

10 January 2022

USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step

writing for the internet

Internet writing tips

6 October 2021

I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something

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