Word of mouth will always be the marketing activity with the best results. Social media and in particular LinkedIn and Twitter and very important elements of a B2B tech company’s marketing communications strategy to encourage word of mouth. Related post: What to include in your social media plan. But to get the most from your […]
CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with a USP and you need both before commencing any sales or marketing campaigns. A CVP talks about your strengths but from your customers’ perspective. How your customer views you can […]
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step before you do anything related to sales and marketing and quite probably before you even finalise your product or service. If you don’t know what makes your product unique, then […]
This month’s newsletter features Tech Ireland awards, event planning tips and 9 ways to use a blog post. Click on the image to view.
Updated 18 Dec 2018 You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram! But how do you grow your followers and, more importantly, your authority. Here are 9 tips to grow your social media influence: 1. Create and maintain a voice Decide a […]
Last updated 5 Dec 18. All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? I couldn’t find a definitive list of B2B Irish technology awards, so I […]
Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]
Updated 1 January 2019. I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]
Updated 10 November 2018 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In some cases even basic information is excluded. I’ve seen websites with no address (how are your prospects going to know where you are based) and no email (how can you be […]
