What to include in a competitor analysis
17/11/2020
A competitor analysis or competitor benchmark report is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have sort of
How to create a WordPress website – final touches
14/10/2020
If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to
How to customise your LinkedIn profile URL
06/08/2020
Updated 6 Aug 20 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
What to include in a social media plan
28/07/2020
I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting.
Instagram competition rules
24/07/2020
Like other social media, Instagram has rules that need to be followed when running a competition. You can run competitions for people to simply like
How to meet website legal requirements
10/07/2020
Updated 12 October 2020 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In
7 Irish business competitions to win investment
24/06/2020
Updated 24 June 2020. Due to the situation across Europe, it looks like a few of these may not happen this year. Hopefully they will
How to create a WordPress website – content
17/06/2020
Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have
How to write a B2B press release
08/06/2020
The press release is one of the most important pieces of marketing ammunition you have (second only sometimes to the case study). Not only does
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