digital marketing

Why I love digital marketing

But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply called marketing. Digital marketing is just one aspect of the bigger “marketing” but is of course the most commonly used tactical marketing communications area today. Digital marketing is the marketing […]

Continue Reading 0
LinkedIn tips

8 ways to increase LinkedIn connections

LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s  important to make the most of it. And to do that you need to have good connections and participate in relevant groups. I don’t recommend connecting with people just for the sake of it, or accepting connection requests from people you’ve never heard […]

Continue Reading 3
CVP

What is a CVP and why do you need one?

CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with a USP and you need both before commencing any sales or marketing campaigns.  A CVP talks about your strengths but from your customers’ perspective. How your customer views you can […]

Continue Reading 1
USP

What is a USP and why do you need one?

USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step before you do anything related to sales and marketing and quite probably before you even finalise your product or service. If you don’t know what makes your product unique, then […]

Continue Reading 1
social media training

Case study: Social Media training with McGrath Barrett

Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]

Continue Reading 0