LinkedIn tips

How to customise your LinkedIn profile URL

Updated 29 March 17 to reflect new LinkedIn layout (First published October 2013). There are still a huge number of people who haven’t customised their LinkedIn profile URL yet it’s so easy and quick to do. There is really no need to have a LinkedIn profile URL that looks like this:  ie.linkedin.com/pub/firstname-surname/2a/934/44a/ LinkedIn brought in […]

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LinkedIn tips

How to use LinkedIn Showcase pages

Updated 25 March 2017. (First published August 2014). LinkedIn replaced the product pages from within the LinkedIn company page with Showcase pages. Showcase pages can be used to highlight messages to different audiences and promote your products, blog or perhaps even a members’ club if you have one. Some uses for LinkedIn Showcase pages Blog Members club Products […]

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free twitter tools

Free Twitter Tools

Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1, 2 and 5. Hootsuite – schedule and manage your Twitter account (best use is with Twitter lists) Statusbrew (formerly) Unfollowers.com –  lists those you are following and not following you Storify.com […]

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LinkedIn tips

How to get the most from LinkedIn Groups

LinkedIn is an excellent marketing tool helping you to build brand awareness and generate leads. We all have a profile page, most companies have a company page and most of us have also joined a few groups. But that is generally as far as it goes (unless you are looking for a job, and that’s […]

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press pack

What to include in a press pack

The press pack is still alive and in use (aka press kit or media kit) and is now most commonly found in digital form. Press packs are used to provide the press with the necessary company background information for journalists to write an article. Press pack contents Company background Biographies Company milestones Management team photos […]

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ISA Awards 2016

Updated 28 Oct 16 – see below Yes, it’s that time of the year again – awards time. Next week you need to have your entries in for the DOT IE awards, but end of September is the deadline for the annual Irish Software Association awards. The ISA Awards 2016 have the usual 8 categories: ISA Digital […]

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