Irish Tech News guest blog: 8 ways to segment your B2B market

Edited and prepared by Oscar Michel, Masters in Journalism, DCU. Great guest post by Aisling Foley, from Aisling Foley Marketing.  View all posts by Aisling Foley here. Segmenting your B2B market and being specific about the market to which you wish to sell is vital. “The world” and “all companies” is too big a place. Nobody can afford to target everyone and “anyone […]

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Irish Tech News Words to avoid

Irish Tech News guest blog: Words to avoid

This article appeared on Irish Tech News on 4 July 2017. View all posts by Aisling Foley here. A previous post provided some tips on How to write for the internet.  This time, I’d like to dedicate some time to some of the terrible expressions I see in daily use by B2B technology companies. It is apparent that whoever […]

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website content

Irish Tech News guest blog: Website content

This article appeared on Irish Tech News on 11 June. The 3 most important pieces of website content after products and services …  Great guest post by Aisling Foley, from Aisling Foley Marketing.  Business Showcase: Aisling Foley Marketing After products and services, the 3 most important things are … A recent survey has confirmed the most important […]

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Investor pitches

Irish Tech News guest blog: Investor pitches

Guest blog appeared on Irish Tech News on 1 May 2017. 12 things to include in an investor pitch. Great guest by Aisling Foley, from Aisling Foley Marketing who we will be featuring soon in Business Showcase. Image from pixabay here. Some great free Twitter Tools to help you market your business Business Showcase : Aisling Foley […]

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Irish Tech News Business Showcase

Irish Tech News Business Showcase

Aisling Foley Marketing featured on Irish Tech News Business Showcase on 3 May 2017 [email protected] Describe the company – the elevator pitch … Aisling Foley Marketing provides B2B tech companies with the experienced international marketing resource they need to plan and implement marketing activities. These activities can include building a marketing strategy, copywriting, developing key messages and […]

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Tech Marketing newsletter May 2017

Just a quick update on what I’ve been up to recently. Last year I became an approved consultant on the Enterprise Ireland (EI) Strategic Marketing Review, so I’ve completed a few of those now. The programme helps companies identify and address key sales and marketing areas that could assist with international growth. I continue to […]

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