
What is a CVP and why do you need one?
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
With all of my clients, writing, particularly copywriting, is involved. From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies,
Last updated 13 April 2022. All companies want to win awards. They provide prestige and are great for your brand. They are also great for
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1
Updated 1 Nov 21 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
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