5 tips on how to use Instagram for B2B tech companies
11 January 2023
Instagram can be a powerful tool for B2C companies to reach and engage with their target audience. But should it be used for B2B companies?
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Why employ a copywriter?
15 December 2022
It can be difficult to get people to read content either online or print. And to get them to read further than your website home page
Should you use a QR code in B2B marketing campaigns?
27 October 2022
What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It
Employee advocacy and how to get your employees to share the love
30 September 2022
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
Event planning tips
4 July 2022
Event planning, as I’m sure you know, is time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements
What is the difference between B2C and B2B marketing?
22 June 2022
Marketing is marketing, right? And yes, it is to a certain extent. The planning, strategy CVP and USP processes are the same. The fact that you should
What is a CVP and why do you need one?
24 May 2022
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
Copywriting and English essays
26 April 2022
With all of my clients, writing, particularly copywriting, is involved. From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies,
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