Aisling Foley Blog

24 June 2025

Key takeaways: Marketing is marketing, but there are differences between B2C and B2B marketing. B2C means Business to Consumer – you and me when we

29 April 2025

Key takeaways: The free AI marketing tools I use most are Chat GPT and Co-Pilot for research, Claude for images (and research too if you

6 February 2025

Now in its 23rd year, the Tech Excellence Awards 2025 is open for entries. The awards honor the teams and individuals whose innovation and creativity

9 January 2025

It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t

9 October 2024

Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google

26 July 2024

The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it

16 May 2024

One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into

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