About Aisling Foley
Aisling Foley has over 25 years technology marketing experience. Since 2007 Aisling has been working with start-ups and small and medium sized software companies. Aisling has created and implemented marketing communications projects with clients including Trilogy Technologies, Macalla and Roamware (now Mobileum), Technology Ireland Software Skillnet, LeanLogistics and Big Red Cloud.
Aisling is a consultant on Enterprise Ireland’s Strategic Marketing Review, Business Growth Advocate, Mentor and copywriting panels.
Before Aisling Foley Marketing
Before founding her B2B technology marketing consultancy, Aisling worked as Head of Marketing in CR2 in Dublin and Dubai. She was responsible for redesigning CR2’s internet site and increased unique visitors by 400%. She increased press coverage by 250%. Relaunching the customer newsletter increased circulation by 50%. Attendees to the 2006 User Group also doubled over the previous year.
Prior to CR2, Aisling worked as Marketing Manager in Sabre Holdings in Dublin. She was responsible for the international marketing of Sabre’s Point of Sale solutions including its Internet Booking Engine (IBE). During her time at Sabre, European IBE customers grew from 1 to 90, and US customers from 100 to 2000 in just 18 months.
Before Sabre, Aisling was based in Belgium and the UK and spent 6 years in Supply Chain Management software working for US companies’ i2 (now JDA) and AspenTech. She was the first marketing employee in i2 Europe and was influential in i2 becoming a brand leader within the European manufacturing industry. In AspenTech she was responsible for the marketing launch of the company into the Supply Chain arena.
Aisling started her IT marketing career in BT (British Telecom) in London, where she spent more than 7 years in marketing.
Aisling Foley has a diploma from the UK Chartered Institute of Marketing and is a mentor as part of the Enterprise Ireland Mentor programme. Aisling is also a consultant on the Enterprise Ireland Strategic Marketing Review programme (links to EI SMR video).