Digital marketing is the marketing of products or services using digital technologies. This is mainly via the internet, but also includes mobile phones and tablets, display advertising and any other digital medium. In other words, any online marketing activities.
Your website is the most important element of digital marketing as it communicates your services to your customers and prospects. But is your current website effective enough? A website needs to be clear, concise and updated regularly.
I will provide a new menu structure and write the content which will be optimised for SEO. I will brief your preferred web designer (or provide recommendations) to update your website design and project manage the task.
- Powerful marketing tool
- Worldwide reach
- Increase visitors with SEO
As part of your digital marketing campaign, regular email establishes a powerful communications channel with customers and prospects and delivers results quickly. I will create an email marketing plan and write and circulate regular targeted emails to your customer and prospect base.
- Personal
- Immediate
- Cost effective
Customer e-newsletters are the most read supplier communication. This makes them absolutely critical to your digital marketing programme and something many technology companies have yet to fully exploit. Creating a regular customer newsletter that is clear, concise and easy to read will promote customer loyalty and help convert your prospects.
- Improves customer loyalty
- Attracts new customers
- Measurable
In 2023, Irish digital advertising spend was €958m according to the latest according to the latest results of the IAB PwC Online Adspend report.
Advertising online (including LinkedIn, Twitter, Facebook and Google) play an integral part of your digital marketing communications plan with minimal spend. And it’s also very easy to measure.
- Measurable
- Low cost
- Quick ROI
Videos are all the rage these days. And for good reason. They provide a real picture of what is going on and are easy to share. I will create a brief, manage the project, finalise content and work with a video production company to create your corporate and product demo videos.
Remember, videos are best when they are less than 1 minute. For X they should be no more than 14 seconds – ideally less than 6!
Here’s one I worked on with Trilogy and Zinopy
"We worked with Aisling on all our digital marketing, PR, branding and collateral requirements. In addition, Aisling managed our new website design and helped up prepare case studies and newsletters. The thing that stood out for us was that she just got on with the job in hand, she was smart enough to pick up something new to her and run with it, so she was a self-starter and worked using her own initiative with no need for us to check up or micro manage. We also found Aisling reliable, punctual, creative and never afraid to make sensible suggestions."
