Does your technology stand out from the crowd?
I work with you and your leadership team to provide a consistent, powerful story so that you stand out from your competitors. Over 5 days, I help you define your positioning, messaging and B2B marketing strategy.
In the first of two half day workshops, we discuss your business objectives, target market, competitors, sales and marketing activities. I complete a competitor marketing analysis template designed by me and used by many. Following this, I create a marketing plan including Customer Value Proposition and USP.
In the second B2B marketing strategy workshop we review the draft plan after which the final plan is created. I can then help you implement this plan and work as part of your team on the agreed activities.
Strategic Marketing Review
Aisling is a consultant on Enterprise Ireland’s Strategic Marketing Review. The SMR is a transformative programme for the senior management team in suitable EI client companies. It focuses on a market driven strategy to identify gaps where improvements in your sales and marketing can be made to significantly impact your international growth.
To request to take part in this initiative, please speak with your Enterprise Ireland Account Manager.
"I chose Aisling for our Strategic Marketing Review because of her tech marketing experience and because she lived and worked in the UK and Ireland – our two key target markets. She was a pleasure to work with and provided guidance beyond the scope of the project."
