Your website is the most important element of digital marketing as it communicates your services to your customers and prospects. But is your current website effective enough? A website needs to be clear, concise and updated regularly.
I will provide a new menu structure and write the content which will be optimised for SEO. I will brief your preferred web designer (or provide recommendations) to update your website design and project manage the task.
- Powerful marketing tool
- Worldwide reach
- Increase visitors with SEO
As part of your digital marketing campaign, regular email establishes a powerful communications channel with customers and prospects and delivers results quickly. I can create an email marketing plan and write and circulate regular targeted emails to your customer and prospect base.
- Cost effective
Customer e-newsletters are the most read supplier communication. This makes them absolutely critical to your digital marketing programme and is something that a lot of technology companies have yet to fully exploit. Creating a regular customer newsletter that is clear, concise and easy to use will promote customer loyalty and help convert your prospects.
- Improves customer loyalty
- Attracts new customers
Online advertising and Google Adwords
Online advertising is growing each year in Ireland. In fact online advertising in Ireland has grown by 24% and hit €263m, according to IAB research (Oct 2014). Almost one third of that is spent on mobile advertising.
Advertising online (including Google Adwords) can play an integral part of your digital marketing communications plan with minimal spend. And it’s also very easy to measure.
- Low cost
- Quick ROI
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