What to include in a case study

I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in some cases, completely change the track. One of the items that comes up again and again is case studies. Case studies are the most important but often least used marketing […]

Case study: Social Media training with McGrath Barrett

Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]