Case study: Social Media training with McGrath Barrett


social media training

Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland.

In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. Aisling was chosen because of her extensive marketing experience.

Together Aisling and Bríd developed the hugely popular Social Media training for librarians. It is a full day, fun, interactive course with hands-on, practical exercises and held a few times a year.

“Aisling was the obvious candidate for me because of her experience. She has been working in marketing for over 25 years and actively using social media for herself and her clients since the early days back in 2007. A lovely bonus is that we have great fun delivering the course.”  Bríd McGrath, McGrath Barrett & Associates


The first full day social media training with Bríd and Aisling was launched in 2012. It includes:

  • What is social media and how to use it
  • Facebook, Twitter, LinkedIn, G+, blogging
  • Snapchat, Instagram, YouTube
  • Pinterest, Flickr, Tumblr, Vimeo, Podcasting, Litsy, Wattpad
  • What to include in a social media plan
  • Using Hootsuite and measuring success

Attendee feedback

Very well presented and researched. Clearly Bríd and Aisling have lots of experience with social media and that comes across in their presentation. Fun and light-hearted too!

Stimulating, interesting – both presenters informed and enthusiastic. I was encouraged and enthused to find out more about social media.

I think you’ve pitched it right for a mixed audience of those who are new to social media and those who use it regularly for personal use – into professional.

Everything was excellent, I will be recommending [the course] to my colleagues.

I enjoyed the day – the practical sessions were particularly useful – we really learn by doing. There was lots of information that was new to me, so I found it very educational.

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