Marketing strategy Archives

Event planning tips

4 July 2022

Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a

What is the difference between B2C and B2B marketing?

22 June 2022

Marketing is marketing, right? And yes, it is to a certain extent. The planning, strategy CVP and USP processes are the same. The fact that you should

What is a CVP and why do you need one?

24 May 2022

Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to

6 Irish technology awards you may wish to enter (and 22 business)

13 April 2022

Last updated 13 April 2022. All companies want to win awards. They provide prestige and are great for your brand. They are also great for

What is a USP and why do you need one?

10 January 2022

USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step

How to improve your B2B sales process

11 June 2021

A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B