What is a USP and why do you need one?
10 January 2022
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Menu
Marketing strategy
How to improve your B2B sales process
11 June 2021
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
How to create a B2B sales process
11 May 2021
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospect’s journey
Build a WordPress website – Part 1
21 January 2021
The techy bit. I recently attended a few of the excellent Local Enterprise Office training courses. The one I was most interested in was “How
7 Irish technology awards you may wish to enter (and 22 business)
15 January 2021
Last updated 20 November 2021. All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team
6 Irish business competitions to win investment
16 December 2020
Updated 5 Jan 2022. Due to the situation across Europe, it looks like a few of these did not happen. Hopefully they will return in
Why your tech company needs a marketing plan
30 November 2020
You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing
What to include in a competitor analysis
17 November 2020
A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed
How to create a WordPress website – final touches – Part 3
14 October 2020
If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to
Telephone
Sometimes it's just nice to chat
+353 (0) 87 918 2986
I'll respond as soon as I can [email protected]
Zoom
Direct to your living room since 2020 Book a consultation
© 2022 Aisling Foley Marketing Consulting Ltd. T/A Aisling Foley Marketing | Privacy Policy | Contact