What is the difference between B2C and B2B marketing?
24 June 2025
Key takeaways: Marketing is marketing, but there are differences between B2C and B2B marketing. B2C means Business to Consumer – you and me when we
Marketing strategy
What should B2B companies post on social media?
6 March 2025
Social media can often be a big pain for B2B companies, especially in the software and technology sectors. Many software companies struggle to see its
B2B segmentation – differentiation is key
16 May 2024
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
How to address the B2B customer journey using marketing
16 February 2024
In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using
The B2B customer journey
8 December 2023
The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process
How to improve your B2B sales process
20 June 2023
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
How to create a B2B sales process
30 May 2023
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey
Employee advocacy – how to get your employees to share the love
15 May 2023
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
What’s in a B2B digital marketing plan?
27 April 2023
A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to
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