Should you use a QR code in B2B marketing campaigns?
27 October 2022
What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It
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Marketing strategy
Employee advocacy and how to get your employees to share the love
30 September 2022
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
Event planning tips
4 July 2022
Event planning, as I’m sure you know, is time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements
What is the difference between B2C and B2B marketing?
22 June 2022
Marketing is marketing, right? And yes, it is to a certain extent. The planning, strategy CVP and USP processes are the same. The fact that you should
What is a CVP and why do you need one?
24 May 2022
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
6 Irish technology awards you may wish to enter (and 22 business)
13 April 2022
Last updated 13 April 2022. All companies want to win awards. They provide prestige and are great for your brand. They are also great for
What is a USP and why do you need one?
10 January 2022
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
How to improve your B2B sales process
11 June 2021
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
How to create a B2B sales process
11 May 2021
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey
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