How to create a B2B sales process
30 May 2023
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey
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Marketing strategy
Employee advocacy – how to get your employees to share the love
15 May 2023
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
What’s in a B2B digital marketing plan?
27 April 2023
A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to
5 reasons to outsource your B2B technology marketing
8 March 2023
There are 5 main reasons why you might consider outsourcing your B2B technology marketing, not the least of which is that it saves you hassle.
8 Irish technology awards you may wish to enter (and 20 business)
2 February 2023
Last updated 2 Feb 23. All companies want to win awards. They provide prestige and are great for your brand. They are also great for
Should you use a QR code in B2B marketing campaigns?
27 October 2022
What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It
Event planning tips
4 July 2022
Event planning is massively time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements that need completion to
What is the difference between B2C and B2B marketing?
22 June 2022
Marketing is marketing, right? And yes, it is to a certain extent. The planning, strategy CVP and USP processes are the same. The fact that you should
What is a CVP and why do you need one?
24 May 2022
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
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