Last updated 17 Apr 19. All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? I couldn’t find a definitive list of B2B Irish technology awards, so I […]
Word of mouth will always be the marketing activity with the best results. Social media and in particular LinkedIn and Twitter and very important elements of a B2B tech company’s marketing communications strategy to encourage word of mouth. Related post: What to include in your social media plan. But to get the most from your […]
CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with a USP and you need both before commencing any sales or marketing campaigns. A CVP talks about your strengths but from your customers’ perspective. How your customer views you can […]
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step before you do anything related to sales and marketing and quite probably before you even finalise your product or service. If you don’t know what makes your product unique, then […]
Updated 1 January 2019. I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]
Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a lot of tiny elements that need completion to maximise success. Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of […]
I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting. Of course ideally, we should always create plans before starting out on any marketing activities. Here’s why your tech company needs a marketing plan. And social media is no different. But […]
So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of things that you can do of course, but here are the top 3 marketing projects to focus on in 2018 with a limited marketing budget and in order of importance. […]
What is a QR code? A QR code (Quick Response) is a type of barcode (see left) that can be scanned using a smartphone camera. It directs the scanner to URLs or other information. For example, scanning this QR code produces my contact details for saving to your contacts folder (sneaky eh?!). Last year I […]
