Last updated 5 Dec 18. All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? I couldn’t find a definitive list of B2B Irish technology awards, so I […]
Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]
Updated 16 November 18. I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]
Updated 10 November 2018 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In some cases even basic information is excluded. I’ve seen websites with no address (how are your prospects going to know where you are based) and no email (how can you be […]
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so you don’t have much time. This year there is a new category called “Women in Technology Company Award.” This will recognise a tech company that has demonstrated a strong commitment […]
Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a lot of tiny elements that need completion to maximise success. Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of […]
You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram! But how do you grow your followers and, more importantly, your authority. Here are 9 tips to grow your social media influence: 1. Create and maintain a voice Decide a voice and stick with […]
So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of things that you can do of course, but here are the top 3 marketing projects to focus on in 2018 with a limited marketing budget and in order of importance. […]
What is a QR code? A QR code (Quick Response) is a type of barcode (see left) that can be scanned using a smartphone camera. It directs the scanner to URLs or other information. For example, scanning this QR code produces my contact details for saving to your contacts folder (sneaky eh?!). Last year I […]
