Archive | Marketing

CVP

What is a CVP and why do you need one?

CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with a USP and you need both before commencing any sales or marketing campaigns.  A CVP talks about your strengths but from your customers’ perspective. How your customer views you can […]

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USP

What is a USP and why do you need one?

USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step before you do anything related to sales and marketing and quite probably before you even finalise your product or service. If you don’t know what makes your product unique, then […]

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social media training

Case study: Social Media training with McGrath Barrett

Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]

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8 Irish business competitions to win investment

Updated 1 January 2019. I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]

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Web design

How to meet website legal requirements

Updated 19 April 2019 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In some cases even basic information is excluded. I’ve seen websites with no address (how are your prospects going to know where you are based) and no email (how can you be […]

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Technology Ireland Industry awards

Technology Ireland Industry Awards 2018

Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so you don’t have much time. This year there is a new category called “Women in Technology Company Award.”  This will recognise a tech company that has demonstrated a strong commitment […]

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