What is the difference between B2C and B2B marketing?
24 June 2025
Key takeaways: Marketing is marketing, but there are differences between B2C and B2B marketing. B2C means Business to Consumer – you and me when we
Marketing Strategy
The best paid and free AI marketing tools I use
29 April 2025
Key takeaways: The free AI marketing tools I use most are Chat GPT and Co-Pilot for research, Claude for images (and research too if you
What should B2B companies post on social media?
6 March 2025
Social media can often be a big pain for B2B companies, especially in the software and technology sectors. Many software companies struggle to see its
Tech Excellence Awards 2025
6 February 2025
Now in its 23rd year, the Tech Excellence Awards 2025 is open for entries. The awards honor the teams and individuals whose innovation and creativity
Why employ a copywriter?
9 January 2025
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t
7 questions your B2B tech website visitors need immediate answers to
9 October 2024
Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google
How to write a B2B press release
26 July 2024
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
B2B segmentation – differentiation is key
16 May 2024
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
How to address the B2B customer journey using marketing
16 February 2024
In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using
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