Archive | Marketing

Event planning tips

Event planning tips

Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a lot of tiny elements that need completion to maximise success.  Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of […]

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How to write a company overview brochure

So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]

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8 Irish business competitions to win investment

Updated 17 May 18 I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]

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competitor analysis

What to include in a competitor analysis

A competitor analysis or competitor benchmark report is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have sort of done, but in my experience only about 5% of tech companies have done and continue to do competitor analysis in full.  It should be part of your marketing plan and […]

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marketing plan

Why your tech company needs a marketing plan

You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing graduate or intern. But you haven’t achieved the results you wanted. You know you need to do something more but aren’t sure what? Well first you need a marketing plan. […]

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press pack

What to include in a press pack

The press pack is still alive and in use (aka press kit or media kit) and is now most commonly found in digital form. Press packs are used to provide journalists with the necessary company background information to write an article. This information should also be included in the News or Press section of your website. […]

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