Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a lot of tiny elements that need completion to maximise success. Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of […]
You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram! But how do you grow your followers and, more importantly, your authority. Here are 9 tips to grow your social media influence: 1. Create and maintain a voice Decide a voice and stick with […]
So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]
Updated 17 May 18 I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of things that you can do of course, but here are the top 3 marketing projects to focus on in 2018 with a limited marketing budget and in order of importance. […]
Last updated 24 July 18. All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? I couldn’t find a definitive list of B2B Irish technology awards, so I […]
What is a QR code? A QR code (Quick Response) is a type of barcode (see left) that can be scanned using a smartphone camera. It directs the scanner to URLs or other information. For example, scanning this QR code produces my contact details for saving to your contacts folder (sneaky eh?!). Last year I […]
A competitor analysis or competitor benchmark report is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have sort of done, but in my experience only about 5% of tech companies have done and continue to do competitor analysis in full. It should be part of your marketing plan and […]
You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing graduate or intern. But you haven’t achieved the results you wanted. You know you need to do something more but aren’t sure what? Well first you need a marketing plan. […]
The press pack is still alive and in use (aka press kit or media kit) and is now most commonly found in digital form. Press packs are used to provide journalists with the necessary company background information to write an article. This information should also be included in the News or Press section of your website. […]
