Marketing Strategy

Tech Excellence Awards 2025

6 February 2025

Now in its 23rd year, the Tech Excellence Awards 2025 is open for entries. The awards honor the teams and individuals whose innovation and creativity

Why employ a copywriter?

9 January 2025

It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t

7 questions your B2B tech website visitors need immediate answers to

9 October 2024

Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google

How to write a B2B press release

26 July 2024

The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it

B2B segmentation – differentiation is key

16 May 2024

One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into

How to address the B2B customer journey using marketing

16 February 2024

In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using

The B2B customer journey

8 December 2023

The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process

Recent UG graduate cycling the Irish coastline to raise funds for St Francis Hospice

10 July 2023

PRESS RELEASE: Malahide, Dublin, 11 July 2023: Joseph Foley, a 2022 University of Galway graduate, is cycling the Irish coastline to raise funds for St

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