How to create a B2B sales process
30 May 2023
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey
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Tech Marketing newsletter May 2023
26 May 2023
The latest edition is out today. Check your inboxes. You can also subscribe in the footer below. Click on the image or HERE to read.
What’s in a B2B digital marketing plan?
27 April 2023
A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to
How to meet website legal requirements
27 March 2023
Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be
5 reasons to outsource your B2B technology marketing
8 March 2023
There are 5 main reasons why you might consider outsourcing your B2B technology marketing, not the least of which is that it saves you hassle.
8 Irish technology awards you may wish to enter (and 20 business)
2 February 2023
Last updated 2 Feb 23. All companies want to win awards. They provide prestige and are great for your brand. They are also great for
Why employ a copywriter?
15 December 2022
It can be difficult to get people to read content either online or print. And to get them to read further than your website home page
Should you use a QR code in B2B marketing campaigns?
27 October 2022
What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It
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