It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t easy. Good copy and a good copywriter is vital to successfully promote your products and services.
A copywriter will give your content a professional feel that will encourage visitors to stay on your website and visit other pages. Here are some of the things that will and won’t happen when you employ a copywriter.
A copywriter won’t:
- Use industry jargon
- Be flowery
- Take as long as you would to create content
- Use the expression “is designed to”
- Find your tech product too difficult or niche to do it justice
A copywriter will:
- Focus on your customer (you, not I or we)
- Use the least number of words possible
- Present your product in the best light
- Write positively
- Bring a fresh pair of eyes to your company
- Help figure out your message if you haven’t already
- Provide you with good content that you can re-use across collateral and social media
- Enhance your website with good content
You will have much more time to concentrate on stuff you are better at (and prefer to do) when you employ a copywriter. And you will get rid of the “oh god, I must write the new product sheet/blog/case study” dread you feel every time you think about creating marketing content.
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Originally published in 2019. Updated 2025.
