Marketing strategy Archives

B2B segmentation – differentiation is key

16 May 2024

One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into

How to address the B2B customer journey using marketing

16 February 2024

In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using

The B2B customer journey

8 December 2023

The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process

How to improve your B2B sales process

20 June 2023

A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B

How to create a B2B sales process

30 May 2023

A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey

What’s in a B2B digital marketing plan?

27 April 2023

A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to