The people telling the story…

..make a piece of technology profitable

Why good marketing (and indeed excellent copy writing) is so important in the technology industry.Why tech marketing is important

It’s a tech marketer’s job to create a narrative of the technology from a company perspective, without demanding to be credited as the author.

Read the article in the Sunday Business Post, 7 September 2014.

A good marketer can create a change in people’s behaviour, and with an invisible touch.


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