B2B segmentation – differentiation is key
16 April 2024
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
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Copywriting
Why employ a copywriter?
15 March 2024
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t
5 reasons to outsource your B2B technology marketing
8 March 2023
There are 5 main reasons why you might consider outsourcing your B2B technology marketing, not the least of which is that it saves you hassle.
Copywriting and English essays
26 April 2022
From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies, brochures, product sheets and blogs, copywriting is always part of
Internet writing tips
6 October 2021
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something
Words to avoid when writing for your business
15 September 2021
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
9 ways to maximise a blog post
7 September 2021
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
How to write a B2B press release
26 March 2021
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
How to create a WordPress website – content – part 2
21 June 2020
Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have
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