Why employ a copywriter?
15 December 2022
It can be difficult to get people to read content either online or print. And to get them to read further than your website home page
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Copywriting
Copywriting and English essays
26 April 2022
With all of my clients, writing, particularly copywriting, is involved. From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies,
Internet writing tips
6 October 2021
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something
Words to avoid when writing for your business
15 September 2021
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
9 ways to maximise a blog post
7 September 2021
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
How to write a B2B press release
26 March 2021
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
How to create a WordPress website – content – part 2
21 June 2020
Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have
What to include in a case study
21 May 2020
I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in
Why I love digital marketing
23 May 2019
But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply
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