Startup Archives | Aisling Foley

Why employ a copywriter?

9 January 2025

It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t

7 questions your B2B tech website visitors need immediate answers to

9 October 2024

Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google

How to write a B2B press release

26 July 2024

The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it

B2B segmentation – differentiation is key

16 May 2024

One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into

How to meet website legal requirements

27 March 2023

Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be

8 Irish technology awards you may wish to enter (and 19 business)

2 February 2023

Last updated 9 June 2025. All companies want to win awards. They provide prestige and are great for your brand. They are also great for

Event planning tips

4 July 2022

Event planning is massively time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements that need completion to

Startup

Why employ a copywriter?

7 questions your B2B tech website visitors need immediate answers to

How to write a B2B press release

B2B segmentation – differentiation is key

How to meet website legal requirements

8 Irish technology awards you may wish to enter (and 19 business)

Event planning tips

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