B2B segmentation – differentiation is key
16 April 2024
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
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Why employ a copywriter?
15 March 2024
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t
How to meet website legal requirements
27 March 2023
Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be
8 Irish technology awards you may wish to enter (and 19 business)
2 February 2023
Last updated 2 Feb 23. All companies want to win awards. They provide prestige and are great for your brand. They are also great for
5 tips on how to use Instagram for B2B tech companies
11 January 2023
Instagram can be a powerful tool for B2C companies to reach and engage with their target audience. But should it be used for B2B companies?
Event planning tips
4 July 2022
Event planning is massively time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements that need completion to
What is a CVP and why do you need one?
24 May 2022
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
What is a USP and why do you need one?
10 January 2022
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Free Twitter Tools
24 November 2021
Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1
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