Why employ a copywriter?
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t easy. Good copy and a good copywriter is vital to successfully promote your products and services. A copywriter will give your content a professional feel that will encourage visitors to […]
7 questions your B2B tech website visitors need immediate answers to
Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google Analytics). This is bad for business and can lead Google into thinking your site isn’t relevant for the keywords chosen. So what information does your B2B tech website visitor need? […]
How to write a B2B press release
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it provide you with a format to present your news to the world, it can also be used (without circulating) to announce product updates or other less newsworthy items on your […]
B2B segmentation – differentiation is key
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into more detail about B2B segmentation and in particular, differentiation. Most companies have competitors. If you don’t, then your product or service either isn’t needed, or you have successfully found a […]
How to meet website legal requirements
Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In some cases even basic information is excluded. I’ve seen websites with no address (how are your prospects going to know where you are […]
8 Irish technology awards you may wish to enter (and 19 business)
Last updated 2 Feb 23. All companies want to win awards. They provide prestige and are great for your brand. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? Here is a list of B2B Irish technology awards. Let me know […]
5 tips on how to use Instagram for B2B tech companies
Instagram can be a powerful tool for B2C companies to reach and engage with their target audience. But should it be used for B2B companies? And if so, how can you use Instagram for B2B technology companies? To answer the first question, Yes, I believe it should. I have a professional (ie public) account since […]
Event planning tips
Event planning is massively time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements that need completion to maximise success. Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of skills are needed in event planning. These 5 […]
What is a CVP and why do you need one?
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to a certain extent!) The most important message you can create is the Customer Value Proposition or CVP. A Customer Value Proposition describes why a customer would buy from you rather […]