How to write a B2B press release
26/03/2021
The press release is one of the most important pieces of marketing ammunition you have (second only sometimes to the case study). Not only does
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Twitter mistakes to avoid
04/03/2021
Twitter for tech companies: Lesson 8: Twitter mistakes to avoid Updated 4 March 21 – originally posted 2014. We’ve all seen dreadful boo boos on Twitter.
How to use Hootsuite
28/02/2021
Updated 28 Feb 2021 Twitter for tech companies: Lesson 7: Bring your social media accounts together – using Hootsuite This lesson covers more than just Twitter
Build a WordPress website – Part 1
21/01/2021
The techy bit. I recently attended a few of the excellent Local Enterprise Office training courses. The one I was most interested in was “How
7 Irish technology awards you may wish to enter (and 23 business)
15/01/2021
Last updated 15 January 2021. All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale
6 Irish business competitions to win investment
16/12/2020
Updated 16 December 2020. Due to the situation across Europe, it looks like a few of these did not happen this year. Hopefully they will
Why your tech company needs a marketing plan
30/11/2020
You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing
What to include in a competitor analysis
17/11/2020
A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed
How to create a WordPress website – final touches – Part 3
14/10/2020
If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to
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