SME Archives | Aisling Foley

24 May 2022

Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to

10 January 2022

USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step

6 October 2021

I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something

15 September 2021

A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I

26 March 2021

The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it

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