How to write a B2B press release
26/03/2021
The press release is one of the most important pieces of marketing ammunition you have (second only sometimes to the case study). Not only does
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SME
Twitter mistakes to avoid
04/03/2021
Twitter for tech companies: Lesson 8: Twitter mistakes to avoid Updated 4 March 21 – originally posted 2014. We’ve all seen dreadful boo boos on Twitter.
How to use Hootsuite
28/02/2021
Updated 28 Feb 2021 Twitter for tech companies: Lesson 7: Bring your social media accounts together – using Hootsuite This lesson covers more than just Twitter
Why your tech company needs a marketing plan
30/11/2020
You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing
What to include in a competitor analysis
17/11/2020
A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed
How to customise your LinkedIn profile URL
06/08/2020
Updated 6 Aug 20 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
What to include in a social media plan
28/07/2020
I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting.
How to meet website legal requirements
10/07/2020
Updated 12 October 2020 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In
What to include in a case study
21/05/2020
I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in
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