SME Archives | Aisling Foley

The best paid and free AI marketing tools I use

29 April 2025

Key takeaways: The free AI marketing tools I use most are Chat GPT and Co-Pilot for research, Claude for images (and research too if you

Why employ a copywriter?

9 January 2025

It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t

7 questions your B2B tech website visitors need immediate answers to

9 October 2024

Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google

How to write a B2B press release

26 July 2024

The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it

B2B segmentation – differentiation is key

16 May 2024

One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into

What’s in a B2B digital marketing plan?

27 April 2023

A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to

How to meet website legal requirements

27 March 2023

Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be

SME

The best paid and free AI marketing tools I use

Why employ a copywriter?

7 questions your B2B tech website visitors need immediate answers to

How to write a B2B press release

B2B segmentation – differentiation is key

How to meet website legal requirements

Telephone

Email

Zoom

Subscribe and connect