A copywriter won’t:

• Use industry jargon
• Be flowery
• Take as long as you would to create documentation/web content
• Use the expression “is designed to”
• Find your tech product too difficult or niche to do it justice

A copywriter will:

• Focus on your customer
• Use the least number of words possible
• Present your product in the best light
• Write positively
• Bring a fresh pair of eyes to your company
• Help figure out your message if you haven’t already
• Provide you with good content that you can re-use
• Enhance your website with good content

You will have much more time to concentrate on stuff you are better at (and prefer to do) when you employ a copywriter. And you will get rid of the “oh god, I must write the new product sheet/blog/case study” dread you feel every time you think about marketing.

View the article on ITN website