But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply called marketing. Digital marketing is just one aspect of the bigger “marketing” but is of course the most commonly used tactical marketing communications area today. Digital marketing is the marketing […]
Last updated 6 June 19. All companies want to win awards. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? I couldn’t find a definitive list of B2B Irish technology awards, so I […]
LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s important to make the most of it. And to do that you need to have good connections and participate in relevant groups. I don’t recommend connecting with people just for the sake of it, or accepting connection requests from people you’ve never heard […]
Word of mouth will always be the marketing activity with the best results. Social media and in particular LinkedIn and Twitter and very important elements of a B2B tech company’s marketing communications strategy to encourage word of mouth. Related post: What to include in your social media plan. But to get the most from your […]
CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with a USP and you need both before commencing any sales or marketing campaigns. A CVP talks about your strengths but from your customers’ perspective. How your customer views you can […]
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step before you do anything related to sales and marketing and quite probably before you even finalise your product or service. If you don’t know what makes your product unique, then […]
This month’s newsletter features Tech Ireland awards, event planning tips and 9 ways to use a blog post. Click on the image to view.
Updated 2 June 19 You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram! But how do you grow your followers and, more importantly, your authority. Here are 9 tips to grow your social media influence: 1. Create and maintain a voice Decide a […]
Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]
