Author Archive | Aisling Foley

free twitter tools

Free Twitter Tools

Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1, 2 and 3. Update 8 Aug 19. Hootsuite – schedule and manage your Twitter account (best use is with Twitter lists). Update Oct 17. Not as great as it used […]

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digital marketing

Why I love digital marketing

But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply called marketing. Digital marketing is just one aspect of the bigger “marketing” but is of course the most commonly used tactical marketing communications area today. Digital marketing is the marketing […]

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LinkedIn tips

8 ways to increase LinkedIn connections

LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s  important to make the most of it. And to do that you need to have good connections and participate in relevant groups. I don’t recommend connecting with people just for the sake of it, or accepting connection requests from people you’ve never heard […]

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CVP

What is a CVP and why do you need one?

CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with a USP and you need both before commencing any sales or marketing campaigns.  A CVP talks about your strengths but from your customers’ perspective. How your customer views you can […]

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USP

What is a USP and why do you need one?

USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step before you do anything related to sales and marketing and quite probably before you even finalise your product or service. If you don’t know what makes your product unique, then […]

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