Aisling Foley

Should you use a QR code in B2B marketing campaigns?

27 October 2022

What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It

Event planning tips

4 July 2022

Event planning, as I’m sure you know, is time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements

What is the difference between B2C and B2B marketing?

22 June 2022

Marketing is marketing, right? And yes, it is to a certain extent. The planning, strategy CVP and USP processes are the same. The fact that you should

What is a CVP and why do you need one?

24 May 2022

Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to

Copywriting and English essays

26 April 2022

With all of my clients, writing, particularly copywriting, is involved. From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies,