Author Archive | Aisling Foley

social media training

Case study: Social Media training with McGrath Barrett

Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]

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8 Irish business competitions to win investment

Updated 16 November 18. I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]

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Web design

How to meet website legal requirements

Updated 10 November 2018 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In some cases even basic information is excluded. I’ve seen websites with no address (how are your prospects going to know where you are based) and no email (how can you be […]

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Technology Ireland Industry awards

Technology Ireland Industry Awards 2018

Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so you don’t have much time. This year there is a new category called “Women in Technology Company Award.”  This will recognise a tech company that has demonstrated a strong commitment […]

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9 ways to maximise a blog post

What do you do with your blog post after it has been made live and shared across social media on the day you posted it?  Well you certainly don’t just leave it at that. You need to maximise a blog post after all your hard work. Firstly you should share it across all social media […]

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Event planning tips

Event planning tips

Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a lot of tiny elements that need completion to maximise success.  Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of […]

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include in a social media plan

What to include in a social media plan

I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting. Of course ideally, we should always create plans before starting out on any marketing activities. Here’s why your tech company needs a marketing plan. And social media is no different. But […]

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How to write a company overview brochure

So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]

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