Author Archive | Aisling Foley

Event planning tips

Event planning tips

Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a lot of tiny elements that need completion to maximise success.  Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of […]

Continue Reading 0
include in a social media plan

What to include in a social media plan

I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting. Of course ideally, we should always create plans before starting out on any marketing activities. Here’s why your tech company needs a marketing plan. And social media is no different. But […]

Continue Reading 0

How to write a company overview brochure

So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]

Continue Reading 0
Google MyBusiness posts

Google MyBusiness posts now available

Do you need another place to add your blog post? Well Google MyBusiness posts (formerly Google Maps) is the place. This is a fairly recent addition (June 2017 for most of us) and an excellent way of reaching new people as the content appears in both Google search and Google maps results. Posting blogs, events, products/services […]

Continue Reading 0

8 Irish business competitions to win investment

Updated 17 May 18 I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and Irish Business awards article. There can be a fine line between accelerator programmes and competitions, so I’m sticking purely with competitions and as usual it’s a B2B focus. Of course […]

Continue Reading 1