What is a CVP and why do you need one?
24 May 2022
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
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Aisling Foley
Copywriting and English essays
26 April 2022
From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies, brochures, product sheets and blogs, copywriting is always part of
What is a USP and why do you need one?
10 January 2022
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Free Twitter Tools
24 November 2021
Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1
How to customise your LinkedIn profile URL
1 November 2021
Updated 1 Nov 21 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
Internet writing tips
6 October 2021
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something
Words to avoid when writing for your business
15 September 2021
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
9 ways to maximise a blog post
7 September 2021
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
How to write a B2B press release
26 March 2021
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
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