What you must include on your website home page
To keep up with what’s happening in my industry, I visit a lot of B2B SME tech websites, particularly software companies. I’m sorry to say that a lot of companies completely miss the key elements that must be on a website home page. This happens quite easily because companies tend to write what they want visitors to […]
Tech Marketing newsletter – April 2014
April 2014 Read the April edition of Aisling Foley Marketing’s Tech Marketing newsletter Subscribe to the newsletter in the “Subscribe” box below. You can also connect with Aisling on Google Plus.
What to include in a web design brief
Following on from the success of my recent “Things you mightn’t think of when choosing a web design agency“, I thought it might help further if I provided Irish technology companies with the step before this. A good web design brief takes a huge amount of pain out of your new website process. If you can […]
Things you mightn’t think of when choosing a web design agency
I’ve worked on website projects with a huge number of Irish tech companies over the last 10 years. So I have learnt, sometimes the hard way, how to avoid the pitfalls that can strike when working with and choosing a web design agency or consultant. Just Google “choosing a web design agency” and you will […]
Tech Excellence Awards 2014
Update 29 April 2014. The shortlist is available here. The 2014 Tech Excellence Awards ( formerly known as the ICT Excellence Awards) will be held on 15th May in the Ballsbridge Hotel, Dublin 4. MediaTeam (publisher of TechCentral.ie) is the organiser and moved the event to this larger venue last year. I remember going to the Royal Marine, Dun […]
Twitter lists
Twitter for tech companies: Lesson 6: Twitter Lists Twitter lists are fantastic. They’ve been around since 2009 and enable you to group together those you are following into market sectors. This helps you get more use of out Twitter by having an overview of what each market segment is up to. Lists are particularly important when using Twitter […]
Lessons learned this week
I have had the computer week from hell. Last Sunday as I sat down to back up my life, I had a hard drive crash. Kaput. Gone forever, not an ounce of life left. As it happened, that laptop was being replaced because of a fault (unrelated to the hard drive I’m fairly sure), so […]
Do not use Admin as your WordPress username
I wanted to remind all WordPress website managers to change their WordPress username from Admin. Call yourselves Fred or Bob if you like, but definitely not Admin. Using Admin as a WordPress username makes it much easier for hackers to get into your website and replace your nice page titles with medicinal words (which seems to […]
Are you ready to be seen at MWC14?
The ABC marketing guide to MWC. It might be next year, but it’s only 3 months away and we all know that December can be a bit of a write off. If you haven’t already started working on your marketing collateral for Mobile World Congress 2014 (or MWC14), it’s time you did. Each year Enterprise Ireland takes […]