How to address the B2B customer journey using marketing
16 February 2024
In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using
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B2B tech marketing
The B2B customer journey
8 December 2023
The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process
How to improve your B2B sales process
20 June 2023
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
How to create a B2B sales process
30 May 2023
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey
5 reasons to outsource your B2B technology marketing
8 March 2023
There are 5 main reasons why you might consider outsourcing your B2B technology marketing, not the least of which is that it saves you hassle.
Should you use a QR code in B2B marketing campaigns?
27 October 2022
What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It
The best social media platforms for B2B tech businesses
23 March 2021
There are so many social media platforms with new ones arriving regularly, that it’s hard to know if you – as a B2B tech business
8 ways to segment your B2B market
7 February 2020
Updated 8 December 2023. Segmenting your B2B market means being specific about the market you wish to sell to. This is a vital step in
Technology Ireland Industry Awards 2018
12 September 2018
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so
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