There are so many social media platforms with new ones arriving regularly, that it’s hard to know if you – as a B2B tech business – should even bother to try.
Is anybody in Clubhouse yet? You can find me @aislingfoley if you are. Although I haven’t done anything on it apart from a bit of eavesdropping, it is something to keep an eye on. (But do we really want another social platform – are we social mediaed out?! A question for another day)
Whilst Instagram and Facebook usage is growing and Snapchat is the messaging app for the under 25s, LinkedIn and Twitter are still key for us B2B tech businesses. Although I do think that Clubhouse could be a real goer once it expands to Android.
It’s still alive and well. Irish account holders grew by 4% last year to 34%. Founded in 2006, it might be old (I joined in 2008), but it remains relevant in the tech and software industry. And it’s still one of the best places to get the latest tech news. Whilst Irish usage of other networks were fairly stable in 2020, Twitter usage grew by 5%. Let’s see what all the new stuff such as Spaces (Clubhouse type thing) and Fleets, the stories equivalent brings this year. (I have written a series of blog posts on how best to use Twitter. You can access them here.)