8 ways to segment your B2B market
7 February 2020
Updated 8 December 2023. Segmenting your B2B market means being specific about the market you wish to sell to. This is a vital step in
B2B tech marketing
Technology Ireland Industry Awards 2018
12 September 2018
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so
3 marketing projects to focus on in 2018 with limited marketing budget
17 January 2018
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of
My favourite free social media tools
22 June 2017
Updated April 2021. There are hundreds of free social media tools out there to help you schedule, plan and manage your social media accounts. But
Tech Marketing newsletter May 2017
17 May 2017
Just a quick update on what I’ve been up to recently. Last year I became an approved consultant on the Enterprise Ireland (EI) Strategic Marketing
Tech Marketing Newsletter May 2016
13 May 2016
I’ve been quite busy the last few months which has been great and I’ve been lucky enough to get to Prague and Brussels for client
Tech marketing newsletter Jan 2016
27 January 2016
A recent survey has confirmed the most important website content for B2B companies. And it’s not videos and awards. After products and services (86%), it is in fact
Irish Software Association (ISA) Awards 2015
7 September 2015
Updated 24 November 15 The Irish Software Association ISA Awards 2015 is now open for entries. The awards ceremony will take place in the Double Tree
Tech marketing newsletter June 15
16 June 2015
Words to avoid when writing for business, How to meet website legal requirements and Happy anniversary to me! The June 2015 edition of Tech marketing
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