8 ways to segment your B2B market
07/02/2020
Updated 7 February 2020. Segmenting your B2B market and being specific about the market to which you wish to sell is vital. “The world” and “all
Technology Ireland Industry Awards 2018
12/09/2018
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so
3 marketing projects to focus on in 2018 with limited marketing budget
17/01/2018
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of
Should you use a QR code in B2B marketing campaigns?
16/11/2017
What is a QR code? A QR code (Quick Response) is a type of barcode (see left) that can be scanned using a smartphone camera.
My favourite free social media tools
22/06/2017
Updated January 2019. There are hundreds of free social media tools out there to help you schedule, plan and manage your social media accounts. But
Tech Marketing newsletter May 2017
17/05/2017
Just a quick update on what I’ve been up to recently. Last year I became an approved consultant on the Enterprise Ireland (EI) Strategic Marketing
Tech Marketing Newsletter May 2016
13/05/2016
I’ve been quite busy the last few months which has been great and I’ve been lucky enough to get to Prague and Brussels for client
Tech marketing newsletter Jan 2016
27/01/2016
A recent survey has confirmed the most important website content for B2B companies. And it’s not videos and awards. After products and services (86%), it is in fact
Irish Software Association (ISA) Awards 2015
07/09/2015
Updated 24 November 15 The Irish Software Association ISA Awards 2015 is now open for entries. The awards ceremony will take place in the Double Tree
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