How to improve your B2B sales process
11 June 2021
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
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B2B tech marketing
How to create a B2B sales process
11 May 2021
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospect’s journey
The best social media platforms for B2B tech businesses
23 March 2021
There are so many social media platforms with new ones arriving regularly, that it’s hard to know if you – as a B2B tech business
8 ways to segment your B2B market
7 February 2020
Updated 8 December 2020. Segmenting your B2B market means being specific about the market you wish to sell to. This is a vital step in
Technology Ireland Industry Awards 2018
12 September 2018
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so
3 marketing projects to focus on in 2018 with limited marketing budget
17 January 2018
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of
Should you use a QR code in B2B marketing campaigns?
16 November 2017
What is a QR code? A QR code (Quick Response) is a type of barcode (see left) that can be scanned using a smartphone camera.
My favourite free social media tools
22 June 2017
Updated April 2021. There are hundreds of free social media tools out there to help you schedule, plan and manage your social media accounts. But
Tech Marketing newsletter May 2017
17 May 2017
Just a quick update on what I’ve been up to recently. Last year I became an approved consultant on the Enterprise Ireland (EI) Strategic Marketing
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