How to write a B2B press release
26 July 2024
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
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Words to avoid when writing for your business
15 September 2021
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
Why I love digital marketing
23 May 2019
But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply
What to include in a press pack
4 January 2017
The press pack is still alive and in use (aka press kit or media kit) and is now most commonly found in digital form. Press
Networking can juice up your company
22 September 2014
Sunday Times article 21.09.14 Face to face contact combined with a smart social media strategy can give firms an edge, writes Sandra O’Connell. Marketing consultant
Are you ready to be seen at MWC14?
25 November 2013
The ABC marketing guide to MWC. It might be next year, but it’s only 3 months away and we all know that December can be
Interview with Aisling Foley on Bloggertone
26 July 2010
Extract from my interview with Niall Devitt on Bloggertone… Aisling Foley has 23 years marketing experience in the IT industry. Before founding her marketing consulting
Aisling Foley launches marketing consultancy for technology companies
12 September 2007
Aisling Foley, former Dubai based Head of Marketing for Dublin software company CR2, has launched her consulting business, Aisling Foley Marketing. The business targets IT
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