Tag Archives | Social media

free twitter tools

Free Twitter Tools

Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1, 2 and 3. Update 8 Aug 19. Hootsuite – schedule and manage your Twitter account (best use is with Twitter lists). Update Oct 17. Not as great as it used […]

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digital marketing

Why I love digital marketing

But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply called marketing. Digital marketing is just one aspect of the bigger “marketing” but is of course the most commonly used tactical marketing communications area today. Digital marketing is the marketing […]

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LinkedIn tips

8 ways to increase LinkedIn connections

LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s  important to make the most of it. And to do that you need to have good connections and participate in relevant groups. I don’t recommend connecting with people just for the sake of it, or accepting connection requests from people you’ve never heard […]

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social media training

Case study: Social Media training with McGrath Barrett

Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland. In 2012, Bríd McGrath and Julia Barrett wished to extend the organisation’s training portfolio to include social media and was looking for an associate to assist with creation and delivery. […]

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9 ways to maximise a blog post

What do you do with your blog post after it has been made live and shared across social media on the day you posted it?  Well you certainly don’t just leave it at that. You need to maximise a blog post after all your hard work. Firstly you should share it across all social media […]

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social media policy

What to include in a social media plan

I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting. Of course ideally, we should always create plans before starting out on any marketing activities. Here’s why your tech company needs a marketing plan. And social media is no different. But […]

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Google MyBusiness posts

Google MyBusiness posts now available

Do you need another place to add your blog post? Well Google MyBusiness posts (formerly Google Maps) is the place. This is a fairly recent addition (June 2017 for most of us) and an excellent way of reaching new people as the content appears in both Google search and Google maps results. Posting blogs, events, products/services […]

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