What do you do with your blog post after it has been made live and shared across social media on the day you posted it? Well you certainly don’t just leave it at that. You need to maximise a blog post after all your hard work.
Firstly you should share it across all social media (use a scheduling tool such as Hootsuite.) And share it more than once. I usually share it a couple of times a week on Twitter at different times of the day over a couple of months and ad hoc from then. Remember, the lifespan of a tweet is only 15 minutes. It depends on how many tweets per day you are doing – you don’t want your Twitter feed to have the same tweet lots of times in a row. On LinkedIn/Facebook/Google My Business, I share it perhaps once a month as those feeds are more static.
9 ways to maximise a blog post
- Website – Obviously this is where it starts.
- Social media – This is the clear second step, but make sure you share it more than once and at different times of the day.
- Newsletter – Not necessarily in the same week or month but despite your best efforts, not everybody will have seen it across social media so include it here.
- LinkedIn Pulse – Add it to your (or whomever is the face of your company). Linked Pulse. Here’s how to create an article on LinkedIn Pulse.
- Slideshare – Convert your article to a presentation and upload it to Slideshare. Like LinkedIn, Slideshare is associated with a person rather than a company so you need to know who will represent your brand. You’d be surprised how effective Slideshare can be.
- Other sites – Share your article on business related media websites. For example, industry bodies might be interested in putting a slightly different version (Google hates duplicates) on their website or adding it to their member newsletter.
- Tumblr – Add it to Tumblr if you have an account and you should if you target USA.
- Infographic – If you have the talent or a design team, create an infographic. People always like pictures.
- LinkedIn Groups – Leaving a gap – perhaps a week or two (again, this depends on how frequently you share items on social media) post the article in relevant groups. At this point you can link them to the Pulse article or to the blog post on your website. It’s up to you, but I recommend using your website when possible.
If you write a guest article for another website, be sure to include a link to it on your website and share it across your own social media.
Note: Del.icio.us is now gone, but if I’d written this article a couple of years ago, it would have been number 10.
First published 11 Sep 18.