Tech Marketing newsletter Dec 14
The December edition of the Tech Marketing newsletter includes a bit of fun with an article on Irish expressions, 12 things to include in your investor pitch and why you shouldn’t use Admin as your WordPress user name. Happy Christmas.
Which social media accounts should you use?
Updated 24 Nov 17 Originally published 22 August 2014 A question on a previous blog (Why you should use social media), prompted me to create this post. This is particularly suitable for start-ups now ready to tell the world about their new product. So how do you decide which social media accounts to use? Well […]
14 effective ways to get more out of Mobile World Congress
The marketing guide to Mobile World Congress It might be next year, but it’s less than 4 months away. If you haven’t already started marketing for Mobile World Congress 2015 (or MWC15), it’s time you did. Each year Enterprise Ireland takes a pavilion which it offers to its clients. This makes it much easier for the large […]
Irish expressions you’ll need for the Web Summit
With 20,000 people from 109 countries attending this week’s #WebSummit as well as a former work colleague from Belgium (@WimDW you inspired me), I thought this post might be useful to our non native English speaking visitors. Here are some of the most common (and some not really that common at all) Irish expressions you are […]
Why people don’t follow you on Twitter
You’ve recently started on Twitter and now you are following 200 people with only 5 following back (or 2,000 and 100 for that matter). You wonder why. These are some of the things that you may be doing wrong: You followed 200 people before tweeting anything at all. You get one chance (if even) when […]
12 things to include in an investor pitch
Updated 15 Sep 15 At some stage, the vast majority of start-ups are going to need money. Money from investors is one of the main ways software start-ups get the funding needed to continue to grow. In order to part investors from their cash, it is imperative that you have a pitch that covers all the […]
Tech Marketing newsletter Sept 2014
September 2014 I was interviewed for a Sunday Times article recently about how a smart social media strategy can give firms an edge. I also put the journalist in touch with Revive Active, a mentee making excellent use of social media. Read it here.
Networking can juice up your company
Sunday Times article 21.09.14 Face to face contact combined with a smart social media strategy can give firms an edge, writes Sandra O’Connell. Marketing consultant and Enterprise Ireland mentor Aisling Foley teaches companies how to build and leverage online… In cases where business owners do take the plunge, they often get it wrong, she said. […]
Scala Executive Programme – product manager training
ISA Software Skillnet launches Scala Executive programme to address product management skills gap in Irish software companies 37% of projects fail due to inaccurate requirements gathering I have been working with Dublin Institute of Technology and ISA Software Skillnet on the Scala Executive product management training programmes. It is a series of 4 workshops being […]