How to create a WordPress website – final touches – Part 3

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If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to put on the final touches – the accessories if you will! The things that make it easier for you to use and more importantly make it look good to Google. […]

What to include in a social media plan

I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting. Of course ideally, we should always create plans before starting out on any marketing activities. Here’s why your tech company needs a marketing plan. And social media is no different. But […]

Instagram competition rules

Instagram competition rules

Like other social media, Instagram has rules that need to be followed when running a competition. You can run competitions for people to simply like and share your post, but there are guidelines you must follow. Here’s the quick info on… Instagram competition rules You must include the rules on your website with a link […]

How to create a WordPress website – content – part 2

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Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have a live website with no content. This is where your marketing skills come in. You need to add pages and meaningful content that people will want to read. If people […]

What to include in a case study

I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in some cases, completely change the track. One of the items that comes up again and again is case studies. Case studies are the most important but often least used marketing […]

8 ways to segment your B2B market

Updated 8 December 2023. Segmenting your B2B market means being specific about the market you wish to sell to. This is a vital step in the B2B marketing process. Having a B2B target market of “the world” and “all companies” is just too big a place. Nobody can afford to target everyone and you are […]

What to include in a social media policy

Create a wordpress website - final touches

A social media policy outlines how your organisation and staff should conduct themselves online. It ensures that everybody, in particular those who manage social media, know how the company wishes to portray itself across social media and post appropriately. Having a policy in place helps protect your brand’s reputation and creates consistency across all channels. […]

Tips to help grow your social media influence

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Updated 20 November 19 You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram! But how do you grow your followers and, more importantly, your authority. Here are 9 tips to grow your social media influence: 1. Create and maintain a voice Decide a […]