Should you use a QR code in B2B marketing campaigns?
27 October 2022
What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It
Marketing Strategy
Event planning tips
4 July 2022
Event planning is massively time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements that need completion to
What is the difference between B2C and B2B marketing?
22 June 2022
Marketing is marketing, right? And yes, it is to a certain extent. The planning, strategy CVP and USP processes are the same. The fact that you should
What is a CVP and why do you need one?
24 May 2022
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
Copywriting and English essays
26 April 2022
From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies, brochures, product sheets and blogs, copywriting is always part of
What is a USP and why do you need one?
10 January 2022
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Internet writing tips
6 October 2021
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something
Words to avoid when writing for your business
15 September 2021
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
Build a WordPress website – Part 1
21 January 2021
The techy bit. I recently attended a few of the excellent Local Enterprise Office training courses. The one I was most interested in was “How
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