What is a CVP and why do you need one?
24 May 2022
Defining your message is the most important thing you can do in marketing. Once you get the message right, everything else falls into place (to
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Marketing Strategy
Copywriting and English essays
26 April 2022
From creating a marketing plan or Customer Value Proposition, USP or event graphics content, to writing case studies, brochures, product sheets and blogs, copywriting is always part of
What is a USP and why do you need one?
10 January 2022
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Internet writing tips
6 October 2021
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something
Words to avoid when writing for your business
15 September 2021
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
Build a WordPress website – Part 1
21 January 2021
The techy bit. I recently attended a few of the excellent Local Enterprise Office training courses. The one I was most interested in was “How
5 Irish business competitions to win investment
16 December 2020
Updated 19 April 2023. Due to the Covid 19 situation over the last few years, it looks like a few of these did not happen.
Why your tech company needs a marketing plan
30 November 2020
You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing
What to include in a competitor analysis
17 November 2020
A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed
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