What should B2B companies post on social media?
6 March 2025
Social media can often be a big pain for B2B companies, especially in the software and technology sectors. Many software companies struggle to see its
Social Media
Employee advocacy – how to get your employees to share the love
15 May 2023
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
What’s in a B2B digital marketing plan?
27 April 2023
A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to
5 tips on how to use Instagram for B2B tech companies
11 January 2023
Instagram can be a powerful tool for B2C companies to reach and engage with their target audience. But should it be used for B2B companies?
Free Twitter Tools
24 November 2021
Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1
How to customise your LinkedIn profile URL
1 November 2021
Updated 1 Nov 21 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
9 ways to maximise a blog post
7 September 2021
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
The best social media platforms for B2B tech businesses
23 March 2021
There are so many social media platforms with new ones arriving regularly, that it’s hard to know if you – as a B2B tech business
Twitter mistakes to avoid
4 March 2021
Twitter for tech companies: Lesson 8: Twitter mistakes to avoid Updated 4 March 21 – originally posted 2014. We’ve all seen dreadful boo boos on Twitter.
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