Archive | Social Media

free twitter tools

Free Twitter Tools

Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1, 2 and 3. Update 8 Aug 19. Hootsuite – schedule and manage your Twitter account (best use is with Twitter lists). Update Oct 17. Not as great as it used […]

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LinkedIn tips

8 ways to increase LinkedIn connections

LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s  important to make the most of it. And to do that you need to have good connections and participate in relevant groups. I don’t recommend connecting with people just for the sake of it, or accepting connection requests from people you’ve never heard […]

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9 ways to maximise a blog post

What do you do with your blog post after it has been made live and shared across social media on the day you posted it?  Well you certainly don’t just leave it at that. You need to maximise a blog post after all your hard work. Firstly you should share it across all social media […]

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social media policy

What to include in a social media plan

I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting. Of course ideally, we should always create plans before starting out on any marketing activities. Here’s why your tech company needs a marketing plan. And social media is no different. But […]

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Google MyBusiness posts

Google MyBusiness posts now available

Do you need another place to add your blog post? Well Google MyBusiness posts (formerly Google Maps) is the place. This is a fairly recent addition (June 2017 for most of us) and an excellent way of reaching new people as the content appears in both Google search and Google maps results. Posting blogs, events, products/services […]

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My favourite free social media tools

Updated January 2019. There are hundreds of free social media tools out there to help you schedule, plan and manage your social media accounts. But clearly you don’t have time to use all of them daily. So here are my favourite 4 free social media tools that I use at least weekly (some daily). 1. […]

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LinkedIn tips

How to customise your LinkedIn profile URL

Updated 29 March 17 to reflect new LinkedIn layout (First published October 2013). There are still a huge number of people who haven’t customised their LinkedIn profile URL yet it’s so easy and quick to do. There is really no need to have a LinkedIn profile URL that looks like this: LinkedIn brought in […]

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