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  • Home
  • About Aisling Foley
  • B2B Tech Marketing Services
    • B2B Marketing Strategy
    • Digital Marketing
    • Social Media and blogging
    • Brochures and copywriting
    • Events
    • Press and analyst relations
    • Mentoring and training
    • Marketing clinic
  • Clients
    • Testimonials
  • Blog
  • Contact

Startup

B2B segmentation

5 Irish business competitions to win investment

16 December 2020

Updated 19 April 2023. Due to the Covid 19 situation over the last few years, it looks like a few of these did not happen.

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marketing plan

Why your tech company needs a marketing plan

30 November 2020

You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing

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competitor analysis

What to include in a competitor analysis

17 November 2020

A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed

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Wordpress username

How to create a WordPress website – final touches – Part 3

14 October 2020

If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to

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What to include in a social media plan

28 July 2020

I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting.

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Wordpress username

How to create a WordPress website – content – part 2

21 June 2020

Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have

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What to include in a case study

21 May 2020

I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in

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social media policy

Tips to help grow your social media influence

15 July 2019

Updated 20 November 19 You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram!

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Aisling Foley | B2B Marketing Consultant - digital marketing

Why I love digital marketing

23 May 2019

But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply

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