Updated 18 Dec 2018
You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram! But how do you grow your followers and, more importantly, your authority. Here are 9 tips to grow your social media influence:
1. Create and maintain a voice
Decide a voice and stick with it. Are you going to be antagonistic (not a good idea in my opinion, but some people have adopted that policy), funny, Oirish, serious, personal, cracking jokes all the time? Which? You decide and stick with it. And make sure your social media team know your voice.
You absolutely must provide regular and good content. And very importantly, this content can’t be all about you. And it can’t be salesy. Don’t have “click here to buy” buttons all over the content or people won’t come back. Think about the blogs/content you read regularly and emulate that. Here’s some pointers to create your own B2B blog.
3. Build relationships
Social media is a two way thing. It’s not just about you pushing stuff out. You need to join conversations. share others posts (in fact 80% of updates should not be about you), communicate with others and answer questions. Posing your own questions will also help the communication, sharing and influencing process.
4. Be grateful
Thank people for sharing your posts. If they are kind enough to share or retweet, then they should be thanked.
5. Share data
Share your opinions, particularly those backed by data. People like statistics and they’ll share them. Better still, do your own market research and create your own stats.
6. Watch yourself!
Keep an eye on how others see you and watch yourself. Set up Google alerts for you, your company, your brand and product name.
There are a few free tools that help you measure your growth and help you grow your social media influence. I was very sorry to say goodbye to Klout in May. Skorr (an app) is calling itself its replacement. But it would seem that it is also trying to be a social network. I’m not sure the world needs another! I will be reserving judgement on Skorr for a while but it seems to be ok. I downloaded the app in June and connected Twitter, LinkedIn and Instagram (it doesn’t allow you to chose your Facebook business page over your personal page currently – just both) and got a score of 15. I added my Tumblr account and that rose to 35. Adding Tumblr brought it up to 41. As of 18 Dec 18, my Skorr is 42. For comparison purposes Will Smith is 85.
Aside from that, I use Sumall.com which provides a weekly report charting your progress over the previous 5 weeks.
8. Share on non social networks
You need to be seen on non social media so write for and share posts across industry publications.
9. Share achievements
If you win awards, then tell people. It’s a reason for them to understand your capabilities. Of course to win them, you need to enter them!