7 questions your B2B tech website visitors need immediate answers to
Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google Analytics). This is bad for business and can lead Google into thinking your site isn’t relevant for the keywords chosen. So what information does your B2B tech website visitor need? […]
How to meet website legal requirements
Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In some cases even basic information is excluded. I’ve seen websites with no address (how are your prospects going to know where you are […]
Internet writing tips
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something that is primarily going to be read on screen. This applies even more so these days as the number of people reading content on mobile phones and tablets increases (although […]
Build a WordPress website – Part 1
The techy bit. I recently attended a few of the excellent Local Enterprise Office training courses. The one I was most interested in was “How to create a WordPress website.” Whilst I am fairly fluent in WordPress once the site is up and running, I wasn’t sure about the first bit – getting a website […]
How to create a WordPress website – final touches – Part 3
If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to put on the final touches – the accessories if you will! The things that make it easier for you to use and more importantly make it look good to Google. […]
How to create a WordPress website – content – part 2
Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have a live website with no content. This is where your marketing skills come in. You need to add pages and meaningful content that people will want to read. If people […]
Irish Tech News guest blog: Website content
This article appeared on Irish Tech News on 11 June. The 3 most important pieces of website content after products and services … Great guest post by Aisling Foley, from Aisling Foley Marketing. Business Showcase: Aisling Foley Marketing After products and services, the 3 most important things are … A recent survey has confirmed the most important […]
Why you shouldn’t use Admin as your WordPress username
If you haven’t already, please change your WordPress username from Admin. Call yourselves Fred or Bob if you like (unless your name is actually Fred or Bob), but definitely not Admin. Using Admin as a WordPress username makes it much easier for hackers to log into your website and replace your pages with unhelpful information. I […]
The 3 most important pieces of website content
after products and services A recent survey has confirmed the most important website content for B2B companies. And it’s not videos and awards. After products and services (86%), it is in fact thorough contact information. The survey by Huff Industrial Marketing, KoMarketing and BuyerZone found that 64% of B2B buyers want to see contact info. In […]