How to use Hootsuite

Updated 28 Feb 2021

Twitter for tech companies: Lesson 7: Bring your social media accounts together – using Hootsuite

This lesson covers more than just Twitter and brings together all you have learnt from previous Twitter lessons.

Hootsuite is a Social Media Management tool which helps you track and hootsuite logomonitor your social media accounts. The free version enables you to add up to 3 accounts.  For Irish software companies, the most logical accounts to add are:

  • Twitter
  • LinkedIn company page
  • LI personal page (CEO/spokesperson)

There are a number of other social media management tools including Tweetdeck and Seesmic, but my preference is Hootsuite as it allows you to include these most commonly used social media accounts. Other accounts that can be managed by Hootsuite are:

  • Facebook
  • Instagram
  • YouTube
  • Pinterest
  • WordPress 

Hootsuite set up

It’s easy to set up, just login and add your social networks. Then add the streams or lists you wish to manage. For example in Twitter, you should add the following streams:

  • Each list you created after lesson 6
  • Scheduled tweets
  • Mentions
  • Direct Messages (inbox)

You may wish to delete the home feed which contains the same information as on your Twitter web page.

One of the best things about Hootsuite (and other social media management systems) is that you can schedule tweets. This means that you can send out tweets when you know your target audience is most responsive.  And there are tools that help you find out what day and time that is eg FollowerWonk.

Another bonus of using Hootsuite is that you avoid the ads that appear on your Twitter home page and you only read tweets from people you have prioritised by adding them to your lists.

Do you have a preferred management system? Let me know which or how you get on with Hootsuite in the comments section below.


Read more Twitter for tech company posts

Lesson 1: 6 tips on who to follow on Twitter

Lesson 2: Which Twitter strategy should you chose?

Lesson 3: 12 Twitter tips for beginners

Lesson 4: Who to follow on Twitter

Lesson 5: 10 things you should do on Twitter but probably don’t

Lesson 6: Twitter lists

Lesson 7: Using Hootsuite

Lesson 8: Twitter mistakes to avoid

This blog was originally posted in 2017.

Follow Aisling Foley Marketing on Twitter for more tips or subscribe to my newsletter below.


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