Employee advocacy – how to get your employees to share the love

employee advocacy

Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a B2B tech company’s marketing communications strategy to encourage word of mouth. Related post: What to include in your social media plan To get the most from your social media activities […]

What’s in a B2B digital marketing plan?

A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to identify your objectives and employ steps to achieve those objectives. A subset of your marketing plan is a B2B digital marketing plan. Before identifying the key components of your B2B […]

How to meet website legal requirements

Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In some cases even basic information is excluded. I’ve seen websites with no address (how are your prospects going to know where you are […]

5 reasons to outsource your B2B technology marketing

B2b technology marketing

There are 5 main reasons why you might consider outsourcing your B2B technology marketing, not the least of which is that it saves you hassle. Unless you are an experienced marketer (and even if you are), outsourcing your B2B technology marketing provides you with the following benefits: 1. Time savings Outsourcing enables you to focus […]

8 Irish technology awards you may wish to enter (and 19 business)

Last updated 2 Feb 23. All companies want to win awards. They provide prestige and are great for your brand. They are also great for team morale and, of course, marketing. But which ones should you apply for and when are they held? Here is a list of B2B Irish technology awards. Let me know […]

5 tips on how to use Instagram for B2B tech companies

Instagram competition rules

Instagram can be a powerful tool for B2C companies to reach and engage with their target audience. But should it be used for B2B companies? And if so, how can you use Instagram for B2B technology companies? To answer the first question, Yes, I believe it should. I have a professional (ie public) account since […]

Should you use a QR code in B2B marketing campaigns?

QR Code

What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It directs the scanner to URLs or other information. For example, scanning this QR code produces my contact details for saving to your contacts folder (sneaky eh?!). Covid-19 made the Q […]