How to improve your B2B sales process
11 June 2021
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
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How to create a B2B sales process
11 May 2021
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospect’s journey
How to write a B2B press release
26 March 2021
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
The best social media platforms for B2B tech businesses
23 March 2021
There are so many social media platforms with new ones arriving regularly, that it’s hard to know if you – as a B2B tech business
Twitter mistakes to avoid
4 March 2021
Twitter for tech companies: Lesson 8: Twitter mistakes to avoid Updated 4 March 21 – originally posted 2014. We’ve all seen dreadful boo boos on Twitter.
How to use Hootsuite
28 February 2021
Updated 28 Feb 2021 Twitter for tech companies: Lesson 7: Bring your social media accounts together – using Hootsuite This lesson covers more than just Twitter
Build a WordPress website – Part 1
21 January 2021
The techy bit. I recently attended a few of the excellent Local Enterprise Office training courses. The one I was most interested in was “How
6 Irish business competitions to win investment
16 December 2020
Updated 5 Jan 2022. Due to the situation across Europe, it looks like a few of these did not happen. Hopefully they will return in
Tech Marketing Newsletter December 2020
10 December 2020
Who would have thought that everything would change so much since my last newsletter in January? The world has changed, we have changed and marketing has
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