March 2018. This edition of the Tech Marketing newsletter has a special treat. All the Irish business and technology awards you need to know about. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing.
Do you need another place to add your blog post? Well Google MyBusiness posts (formerly Google Maps) is the place. This is a fairly recent addition (June 2017 for most of us) and an excellent way of reaching new people as the content appears in both Google search and Google maps results. Posting blogs, events, products/services […]
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of things that you can do of course, but here are the top 3 marketing projects to focus on in 2018 with a limited marketing budget and in order of importance. […]
The Technology Ireland Irish Software Awards and some marketing tips for B2B companies.
What is a QR code? A QR code (Quick Response) is a type of barcode (see left) that can be scanned using a smartphone camera. It directs the scanner to URLs or other information. For example, scanning this QR code produces my contact details for saving to your contacts folder (sneaky eh?!). Last year I […]
I know from experience that there isn’t always a person responsible for marketing in small and medium B2B tech companies (that’s where I come in). So more often than not, social media is overlooked, perhaps with an odd tweet before or during an event. Whilst that is better than nothing, isn’t the best way to […]
A competitor analysis or competitor benchmark report is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have sort of done, but in my experience only about 5% of tech companies have done and continue to do competitor analysis in full. It should be part of your marketing plan and […]
You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing graduate or intern. But you haven’t achieved the results you wanted. You know you need to do something more but aren’t sure what? Well first you need a marketing plan. […]
Edited and prepared by Oscar Michel, Masters in Journalism, DCU. Great guest post by Aisling Foley, from Aisling Foley Marketing. View all posts by Aisling Foley here. Segmenting your B2B market and being specific about the market to which you wish to sell is vital. “The world” and “all companies” is too big a place. Nobody can afford to target everyone and “anyone […]
This article appeared on Irish Tech News on 4 July 2017. View all posts by Aisling Foley here. A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I see in daily use by B2B technology companies. It is apparent that whoever […]