What to include in a competitor analysis
17/11/2020
A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed
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How to create a WordPress website – final touches – Part 3
14/10/2020
If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to
How to customise your LinkedIn profile URL
06/08/2020
Updated 6 Aug 20 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
What to include in a social media plan
28/07/2020
I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting.
Instagram competition rules
24/07/2020
Like other social media, Instagram has rules that need to be followed when running a competition. You can run competitions for people to simply like
How to meet website legal requirements
10/07/2020
Updated 12 October 2020 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In
How to create a WordPress website – content – part 2
21/06/2020
Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have
What to include in a case study
21/05/2020
I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in
Free Twitter Tools
19/03/2020
Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1
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