How to address the B2B customer journey using marketing
16 February 2024
In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using
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The B2B customer journey
8 December 2023
The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process
Recent UG graduate cycling the Irish coastline to raise funds for St Francis Hospice
10 July 2023
PRESS RELEASE: Malahide, Dublin, 11 July 2023: Joseph Foley, a 2022 University of Galway graduate, is cycling the Irish coastline to raise funds for St
How to improve your B2B sales process
20 June 2023
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
How to create a B2B sales process
30 May 2023
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey
Tech Marketing newsletter May 2023
26 May 2023
The latest edition is out today. Check your inboxes. You can also subscribe in the footer below. Click on the image or HERE to read.
Employee advocacy – how to get your employees to share the love
15 May 2023
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
What’s in a B2B digital marketing plan?
27 April 2023
A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to
How to meet website legal requirements
27 March 2023
Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be
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