What is a CVP and why do you need one?
24/02/2019
CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with
What is a USP and why do you need one?
09/01/2019
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Tech Marketing newsletter Dec 18
18/12/2018
This month’s newsletter features Tech Ireland awards, event planning tips and 9 ways to use a blog post. Click on the image to view.
Case study: Social Media training with McGrath Barrett
27/11/2018
Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland.
8 Irish business competitions to win investment
16/11/2018
Updated 1 January 2019. I was prompted to create a post containing Irish business competitions to win investment after the success of my Irish Technology and
How to meet website legal requirements
10/11/2018
Updated 19 April 2019 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In
Technology Ireland Industry Awards 2018
12/09/2018
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so
9 ways to maximise a blog post
12/09/2018
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
Event planning tips
26/07/2018
Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a
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Testimonials
"Aisling is a great asset to Trilogy. She is very efficient and her enthusiasm is infectious. I can trust her to create great content that needs very little input from us."
"We needed high quality marketing execution to support a US market entry launch event. Aisling did a fantastic job from concept to delivery and we came away from the event with an excellent sales pipeline."
"I chose Aisling as our Enterprise Ireland Strategy Marketing Review consultant because of her extensive tech marketing experience and also because she lived and worked in both the UK and Ireland – our two key target markets. From the first workshop she was familiar with our product. She was a pleasure to work with and provided guidance beyond the scope of the project."
"Aisling was the obvious candidate to help us create and deliver our Social Media for Libraries training course because of her experience. She has been working in marketing for over 25 years and actively using social media for herself and her clients since the early days back in 2007. A lovely bonus is that we have great fun delivering the course."
"I worked with Aisling from Nov 14 to Nov 16 and she is a hard and proactive worker. I got to know her well on a professional and personal level despite me being UK based as together we represented the company at a number of successful events across Europe. She is easy to get on with and was a great asset to LeanLogistics Europe."
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