Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a lot of tiny elements that need completion to maximise success. Here are some event planning tips based on my 25 years’ experience in the B2B marketing world. A number of […]
I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting. Of course ideally, we should always create plans before starting out on any marketing activities. Here’s why your tech company needs a marketing plan. And social media is no different. But […]
So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go down the professional route and create a lovely brochure (ideal situation), but most likely you will have a one or two pager – more like a datasheet. And in that, […]
March 2018. This edition of the Tech Marketing newsletter has a special treat. All the Irish business and technology awards you need to know about. Awards provide prestige and are great for branding. They are also great for team morale and, of course, marketing.
Do you need another place to add your blog post? Well Google MyBusiness posts (formerly Google Maps) is the place. This is a fairly recent addition (June 2017 for most of us) and an excellent way of reaching new people as the content appears in both Google search and Google maps results. Posting blogs, events, products/services […]
New year, new you! And part of the new you is to do some more marketing. But where should you start? There are tons of things that you can do of course, but here are the top 3 marketing projects to focus on in 2018 with a limited marketing budget and in order of importance. […]
The Technology Ireland Irish Software Awards and some marketing tips for B2B companies.
What is a QR code? A QR code (Quick Response) is a type of barcode (see left) that can be scanned using a smartphone camera. It directs the scanner to URLs or other information. For example, scanning this QR code produces my contact details for saving to your contacts folder (sneaky eh?!). Last year I […]
I know from experience that there isn’t always a person responsible for marketing in small and medium B2B tech companies (that’s where I come in). So more often than not, social media is overlooked, perhaps with an odd tweet before or during an event. Whilst that is better than nothing, isn’t the best way to […]
A competitor analysis or competitor benchmark report is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have sort of done, but in my experience only about 5% of tech companies have done and continue to do competitor analysis in full. It should be part of your marketing plan and […]