Why employ a copywriter?
19/11/2019
It can be difficult to get people to read content either online or print. And to get them to read further than your website home page
Tips to help grow your social media influence
15/07/2019
Updated 20 November 19 You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram!
Why I love digital marketing
23/05/2019
But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply
8 ways to increase LinkedIn connections
01/04/2019
LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s important to make the most of it. And to do that you need
Employee advocacy and how to get your employees to share the love
20/03/2019
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
What is a CVP and why do you need one?
24/02/2019
CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with
What is a USP and why do you need one?
09/01/2019
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Tech Marketing newsletter Dec 18
18/12/2018
This month’s newsletter features Tech Ireland awards, event planning tips and 9 ways to use a blog post. Click on the image to view.
Case study: Social Media training with McGrath Barrett
27/11/2018
Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland.
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