Why your tech company needs a marketing plan
30 November 2020
You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing
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What to include in a competitor analysis
17 November 2020
A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed
How to create a WordPress website – final touches – Part 3
14 October 2020
If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to
What to include in a social media plan
28 July 2020
I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting.
Instagram competition rules
24 July 2020
Like other social media, Instagram has rules that need to be followed when running a competition. You can run competitions for people to simply like
How to meet website legal requirements
10 July 2020
Updated 12 October 2020 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of their website. In
How to create a WordPress website – content – part 2
21 June 2020
Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have
What to include in a case study
21 May 2020
I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in
8 ways to segment your B2B market
7 February 2020
Updated 8 December 2020. Segmenting your B2B market means being specific about the market you wish to sell to. This is a vital step in
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