competitor analysis

What to include in a competitor analysis

A competitor analysis or competitor benchmark report is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have sort of done, but in my experience only about 5% of tech companies have done and continue to do competitor analysis in full.  It should be part of your marketing plan and […]

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marketing plan

Why your tech company needs a marketing plan

You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing graduate or intern. But you haven’t achieved the results you wanted. You know you need to do something more but aren’t sure what? Well first you need a marketing plan. […]

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Irish Tech News guest blog: 8 ways to segment your B2B market

Edited and prepared by Oscar Michel, Masters in Journalism, DCU. Great guest post by Aisling Foley, from Aisling Foley Marketing.  View all posts by Aisling Foley here. Segmenting your B2B market and being specific about the market to which you wish to sell is vital. “The world” and “all companies” is too big a place. Nobody can afford to target everyone and “anyone […]

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Irish Tech News Words to avoid

Irish Tech News guest blog: Words to avoid

This article appeared on Irish Tech News on 4 July 2017. View all posts by Aisling Foley here. A previous post provided some tips on How to write for the internet.  This time, I’d like to dedicate some time to some of the terrible expressions I see in daily use by B2B technology companies. It is apparent that whoever […]

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My favourite free social media tools

Updated January 2019. There are hundreds of free social media tools out there to help you schedule, plan and manage your social media accounts. But clearly you don’t have time to use all of them daily. So here are my favourite 4 free social media tools that I use at least weekly (some daily). 1. […]

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website content

Irish Tech News guest blog: Website content

This article appeared on Irish Tech News on 11 June. The 3 most important pieces of website content after products and services …  Great guest post by Aisling Foley, from Aisling Foley Marketing.  Business Showcase: Aisling Foley Marketing After products and services, the 3 most important things are … A recent survey has confirmed the most important […]

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