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Menu
  • Home
  • About Aisling Foley
  • B2B Tech Marketing Services
    • B2B Marketing Strategy
    • Digital Marketing
    • Social Media and blogging
    • Brochures and copywriting
    • Events
    • Press and analyst relations
    • Mentoring and training
    • Marketing clinic
  • Clients
    • Testimonials
  • Blog
  • Contact

Blog

competitor analysis

What to include in a competitor analysis

17 November 2020

A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed

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Wordpress username

How to create a WordPress website – final touches – Part 3

14 October 2020

If you’ve done part 1 and part 2 of my How to create a WordPress website trilogy, then you’re lookin’ good. Now we have to

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What to include in a social media plan

28 July 2020

I’ll bet most of you reading this have never even thought of creating a social media plan. You just dove right in and started tweeting.

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Instagram competition rules

Instagram competition rules

24 July 2020

Like other social media, Instagram has rules that need to be followed when running a competition. You can run competitions for people to simply like

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Web design

How to meet website legal requirements

10 July 2020

Updated 23 June 2022 A lot of B2B tech companies appear to be unaware of the legal requirements that must be met in terms of

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Wordpress username

How to create a WordPress website – content – part 2

21 June 2020

Part 2 – the content bit If you’ve done part 1 – How to create a WordPress website – the techy bit, you now have

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What to include in a case study

21 May 2020

I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in

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B2B target market

8 ways to segment your B2B market

7 February 2020

Updated 8 December 2020. Segmenting your B2B market means being specific about the market you wish to sell to. This is a vital step in

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Tech Marketing Newsletter January 2020

2 January 2020

Is your new year’s resolution to improve your marketing or do more marketing? Well, if so, here are some tips to get you started.

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