What to include in a case study
21 May 2020
I’m working with a lot of SMEs at the moment because of the Covid-19 situation. They are trying to get back on track or in
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8 ways to segment your B2B market
7 February 2020
Updated 8 December 2020. Segmenting your B2B market means being specific about the market you wish to sell to. This is a vital step in
Tech Marketing Newsletter January 2020
2 January 2020
Is your new year’s resolution to improve your marketing or do more marketing? Well, if so, here are some tips to get you started.
What to include in a social media policy
11 December 2019
A social media policy outlines how your organisation and staff should conduct themselves online. It ensures that everybody, in particular those who manage social media,
Why employ a copywriter?
19 November 2019
It can be difficult to get people to read content either online or print. And to get them to read further than your website home page
Tips to help grow your social media influence
15 July 2019
Updated 20 November 19 You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram!
Why I love digital marketing
23 May 2019
But I love “marketing” too because digital marketing isn’t the whole thing. I went to marketing school before the internet exploded when it was simply
8 ways to increase LinkedIn connections
1 April 2019
LinkedIn is an extremely valuable tool in B2B tech marketing. So it’s important to make the most of it. And to do that you need
Employee advocacy and how to get your employees to share the love
20 March 2019
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
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