Employee advocacy and how to get your employees to share the love
20/03/2019
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
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What is a CVP and why do you need one?
24/02/2019
CVP or Customer Value Proposition describes why a customer would buy from you rather than buy from your competition. It goes hand in hand with
What is a USP and why do you need one?
09/01/2019
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
Tech Marketing newsletter Dec 18
18/12/2018
This month’s newsletter features Tech Ireland awards, event planning tips and 9 ways to use a blog post. Click on the image to view.
Case study: Social Media training with McGrath Barrett
27/11/2018
Background Founded in 1994, McGrath Barrett & Associates provides high-quality, relevant and enjoyable training courses for the staff of libraries and information services in Ireland.
Technology Ireland Industry Awards 2018
12/09/2018
Updated 26 Oct 18. The annual Technology Ireland Industry Awards are now open. (AKA Irish Software Awards). Entries must be submitted by 30 September, so
9 ways to maximise a blog post
12/09/2018
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
Event planning tips
26/07/2018
Event planning, as I’m sure you know, is very time consuming. Whilst it is straightforward if you have been doing it for a few years, there are a
How to write a company overview brochure
13/04/2018
So how do you write a company overview brochure? What do you need to include? How much should you write? You can of course go
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