Marketing Strategy

14 effective ways to get more out of Mobile World Congress

3 November 2014

The marketing guide to Mobile World Congress It might be next year, but it’s less than 4 months away. If you haven’t already started marketing for

Irish expressions you’ll need for the Web Summit

3 November 2014

With 20,000 people from 109 countries attending this week’s #WebSummit as well as a former work colleague from Belgium (@WimDW you inspired me), I thought this

12 things to include in an investor pitch

7 October 2014

Updated 15 Sep 15 At some stage, the vast majority of start-ups are going to need money. Money from investors is one of the main ways

Networking can juice up your company

22 September 2014

Sunday Times article 21.09.14 Face to face contact combined with a smart social media strategy can give firms an edge, writes Sandra O’Connell. Marketing consultant

Scala Executive Programme – product manager training

10 September 2014

ISA Software Skillnet launches Scala Executive programme to address product management skills gap in Irish software companies 37% of projects fail due to inaccurate requirements

Irish Software Awards 2014 – CarTrawler named company of the year

9 September 2014

Update 24 November 2014: CarTrawler named company of the year. The list of winners can be found here. And here’s the video Update 31 October 2014:

The people telling the story…

8 September 2014

..make a piece of technology profitable Why good marketing (and indeed excellent copy writing) is so important in the technology industry. It’s a tech marketer’s