Marketing strategy

Event planning is massively time consuming. Whilst it is straightforward if you have been doing it for years, there are a lot of elements that need completion to

Defining your message is the most important thing you can do in marketing.  Once you get the message right, everything else falls into place (to

USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step

You’ve been doing bits and pieces of marketing over the last couple of years, probably by yourself or maybe with the assistance of a marketing

A competitor analysis (or competitor benchmark report) is an assessment of competitors’ strengths and weaknesses. I’m quite sure that this is something you have completed