Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to
Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be
Instagram can be a powerful tool for B2C companies to reach and engage with their target audience. But should it be used for B2B companies?
What is a QR code? A QR code (Quick Response) is a type of bar code that can be scanned using a smartphone camera. It
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