How to customise your LinkedIn profile URL
21 March 2025
Updated 21 March 25 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
SME
Why employ a copywriter?
9 January 2025
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t
7 questions your B2B tech website visitors need immediate answers to
9 October 2024
Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google
How to write a B2B press release
26 July 2024
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
B2B segmentation – differentiation is key
16 May 2024
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
Employee advocacy – how to get your employees to share the love
15 May 2023
Word of mouth will always be the marketing activity with the best results. Social media, in particular LinkedIn and Twitter, are important elements of a
What’s in a B2B digital marketing plan?
27 April 2023
A well thought out B2B marketing strategy is the foundation of any successful marketing effort. The process of creating a marketing plan encourages you to
How to meet website legal requirements
27 March 2023
Updated 27 March 2023. First published in 2020. A lot of B2B tech companies appear to be unaware of the legal requirements that must be
5 tips on how to use Instagram for B2B tech companies
11 January 2023
Instagram can be a powerful tool for B2C companies to reach and engage with their target audience. But should it be used for B2B companies?
Telephone
Sometimes it's just nice to chat
+353 (0) 87 918 2986
I'll respond as soon as I can [email protected]
Zoom
Direct to your living room since 2020 Book a consultation
© 2025 Aisling Foley Marketing Consulting Ltd. T/A Aisling Foley Marketing | Environment Policy Statement | Privacy Policy | Contact