What is a USP and why do you need one?
10 January 2022
USP stands for Unique Selling Proposition. It is a vital first step when creating your marketing message. In fact it is a vital first step
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Free Twitter Tools
24 November 2021
Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1
How to customise your LinkedIn profile URL
1 November 2021
Updated 1 Nov 21 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
Internet writing tips
6 October 2021
I do a lot of writing for clients both for the internet and product sheets or brochures. A different style is needed when writing something
Words to avoid when writing for your business
15 September 2021
A previous post provided some tips on How to write for the internet. This time, I’d like to dedicate some time to some of the terrible expressions I
9 ways to maximise a blog post
7 September 2021
What do you do with your blog post after it has been made live and shared across social media on the day you posted it?
How to write a B2B press release
26 March 2021
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
Twitter mistakes to avoid
4 March 2021
Twitter for tech companies: Lesson 8: Twitter mistakes to avoid Updated 4 March 21 – originally posted 2014. We’ve all seen dreadful boo boos on Twitter.
How to use Hootsuite
28 February 2021
Updated 28 Feb 2021 Twitter for tech companies: Lesson 7: Bring your social media accounts together – using Hootsuite This lesson covers more than just Twitter
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