Free Twitter Tools

free twitter tools

Here is a short list of some of the free Twitter tools available to help you manage your Twitter account. My personal favourites are 1, 2 and 3. Update 29 Nov 19. Hootsuite – schedule and manage your Twitter account (best use is with Twitter lists). Tweepsmap – Twitter insights including unfollows Tweriod – best […]

Tips to help grow your social media influence

social media policy

Updated 20 November 19 You’re set up on social media, your’re sharing updates and tweeting away. Perhaps you’ve even been brave enough to tackle Instagram! But how do you grow your followers and, more importantly, your authority. Here are 9 tips to grow your social media influence: 1. Create and maintain a voice Decide a […]

3 must have social media tools for tech companies

maximise a blog post

I know from experience that there isn’t always a person responsible for marketing in small and medium B2B tech companies (that’s where I come in). So more often than not, social media is overlooked, perhaps with an odd tweet before or during an event. Whilst that is better than nothing, isn’t the best way to […]

10 things you should do on Twitter but probably don’t


Managing social media for a B2B tech business isn’t for the uninitiated. It’s not something you can hand to an intern just because they are under 25 and have a thousand friends on Facebook. Social media for business is an entirely different thing. Here are some of the most important things you should do on […]

Why people don’t follow you on Twitter


You’ve recently started on Twitter and now you are following 200 people with only 5 following back (or 2,000 and 100 for that matter). You wonder why. These are some of the things that you may be doing wrong: You followed 200 people before tweeting anything at all. You get one chance (if even) when […]

Twitter mistakes to avoid

Twitter mistakes to avoid

Twitter for tech companies: Lesson 8: Twitter mistakes to avoid We’ve all seen dreadful boo boos on Twitter. Some are obvious and you say there is no way I would do that (and you probably wouldn’t). But, it is still very important to think about what you are posting on Twitter before sending it. And, of […]

How to use Hootsuite

Hootsuite logo

Updated 12 July 2018 Twitter for tech companies: Lesson 7: Bring your social media accounts together – using Hootsuite This lesson covers more than just Twitter and brings together all you have learnt from previous Twitter lessons. Hootsuite is a Social Media Management tool which helps you track and monitor your social media accounts. The free […]

Twitter lists

Twitter lists

Twitter for tech companies: Lesson 6: Twitter Lists Twitter lists are fantastic. They’ve been around since 2009 and enable you to group together those you are following into market sectors. This helps you get more use of out Twitter by having an overview of what each market segment is up to. Lists are particularly important when using Twitter […]

Twitter small business guide

Twitter for small businesses

I received an excellent email from Twitter this morning with a link to the Twitter Small Business Guide (UK).  It says a lot of things that I have been saying in my Twitter for Irish Software companies lessons and backs it up with facts and figures. It starts at the very beginning and explains what exactly […]