
How to customise your LinkedIn profile URL
Updated 21 March 25 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
Updated 21 March 25 (First published October 2013). Are you one of those who still hasn’t customised your LinkedIn profile URL? It’s so easy and
Social media can often be a big pain for B2B companies, especially in the software and technology sectors. Many software companies struggle to see its
Now in its 23rd year, the Tech Excellence Awards 2025 is open for entries. The awards honor the teams and individuals whose innovation and creativity
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t
Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using
The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process
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