Aisling Foley Blog

29 April 2025

With AI moving at the speed of light these days, here’s some AI marketing tools I’ve used in the last month. But of course give

6 February 2025

Now in its 23rd year, the Tech Excellence Awards 2025 is open for entries. The awards honor the teams and individuals whose innovation and creativity

9 January 2025

It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t

9 October 2024

Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google

26 July 2024

The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it

16 May 2024

One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into

16 February 2024

In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using

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