Your website visitors need to know what you do – quickly. If you don’t provide this immediately, then they will leave (called “bounce” in Google
The press release is one of the most important pieces of marketing ammunition you have (second, occasionally, to the case study). Not only does it
One of my most popular blogs is 8 ways to segment your B2B market. I thought I’d expand further on this topic and go into
It can be difficult to get people to read online or print content. Getting them to read further than your website home page also isn’t
In a previous post, I spoke about the B2B customer journey. Here I concentrate on how to address each step of this customer journey using
The B2B (business to business) customer journey is the process a business goes through when considering buying from another business. The complexity of the process
PRESS RELEASE: Malahide, Dublin, 11 July 2023: Joseph Foley, a 2022 University of Galway graduate, is cycling the Irish coastline to raise funds for St
A B2B sales process identifies the places where prospects can’t move forward without help from a sales representative. If you haven’t already created your B2B
A B2B sales process is a repeatable set of steps to move your prospect from early-stage lead to closed customer. It is a prospects journey
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