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How to use Hootsuite

Updated 12 July 2018 Twitter for tech companies: Lesson 7: Bring your social media accounts together – using Hootsuite This lesson covers more than just Twitter and brings together all you have learnt from previous Twitter lessons. Hootsuite is a Social Media Management tool which helps you track and monitor your social media accounts. The free […]

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Twitter lists

Twitter lists

Twitter for tech companies: Lesson 6: Twitter Lists Twitter lists are fantastic. They’ve been around since 2009 and enable you to group together those you are following into market sectors. This helps you get more use of out Twitter by having an overview of what each market segment is up to. Lists are particularly important when using Twitter […]

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The computer crashed - lessons learned

Lessons learned this week

I have had the computer week from hell. Last Sunday as I sat down to back up my life, I had a hard drive crash. Kaput. Gone forever, not an ounce of life left.  As it happened, that laptop was being replaced because of a fault (unrelated to the hard drive I’m fairly sure), so […]

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Wordpress username

Do not use Admin as your WordPress username

I wanted to remind all WordPress website managers to change their WordPress username from Admin. Call yourselves Fred or Bob if you like, but definitely not Admin. Using Admin as a WordPress username makes it much easier for hackers to get into your website and replace your nice page titles with medicinal words (which seems to […]

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Mobile World Congress 2014

Are you ready to be seen at MWC14?

The ABC marketing guide to MWC. It might be next year, but it’s only 3 months away and we all know that December can be a bit of a write off. If you haven’t already started working on your marketing collateral for Mobile World Congress 2014 (or MWC14), it’s time you did. Each year Enterprise Ireland takes […]

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Twitter for small businesses

Twitter small business guide

I received an excellent email from Twitter this morning with a link to the Twitter Small Business Guide (UK).  It says a lot of things that I have been saying in my Twitter for Irish Software companies lessons and backs it up with facts and figures. It starts at the very beginning and explains what exactly […]

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Twitter egg

How to decide who to follow on Twitter

Twitter for tech companies: Lesson 4: Who to follow on Twitter In lesson 1 I wrote about the types of companies Irish software companies should follow on Twitter. These include industry publications, competitors, analysts, partners, customers and of course, prospects. This lesson goes one step further. Here are 6 questions to ask yourself when deciding which accounts to […]

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12 Twitter tips for beginners

Twitter for tech companies: Lesson 3: Twitter tips Part of my work with software clients involves social media accounts set up followed by training on how to use it. Here are my top 12 Twitter tips I recommend to technology companies when getting started. They work just as well on Facebook and LinkedIn for that matter. […]

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Which Twitter strategy should you chose?

Twitter for tech companies: Lesson 2 You’ve set up your account, you’ve followed all the right people. Hopefully most have followed you back and now you’re getting new people following you. How do you decide who to follow back? Well the answer depends on the Twitter strategy you chose. Which Twitter strategy should you chose? At […]

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Irish Software awards 2013 now open for nominations

This year’s ISA Irish Software Awards take place on 15th November in the Burlington Hotel in Dublin. Irish software and digital technology companies should submit entries by 4th October. Entry is free. There are 8 categories in the Irish Software Awards including: ISA digital technology company of the year Emerging company of the year Technology innovation […]

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